Italians and Indians join forces as supercar brand emerges

Some of the industry's best combine for Automobili Pininfarina.

Combining its Italian design house prowess with the backing of Indian auto giant Mahindra, new marque Automobili Pininfarina is eyeing an exciting electric future.

COMBINING its Italian design house prowess with the backing of Indian auto giant Mahindra, new marque Automobili Pininfarina is eyeing an exciting electric future.

The new automotive brand was announced this week along with revelations that construction of its first electric supercar is under way.

Munich-based, the company has appointed an experienced senior management team which includes executives from Volvo, Jaguar Land Rover, Bugatti and McLaren.

Pininfarina SpA remains based in Italy, and has been responsible for some of the world's most beautiful car designs.

"Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world,” the company's chief executive officer Michael Perschke said.

"Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market.”

With ongoing technical collaboration with the Mahindra Racing Formula E team, Mr Perschke said his team would present the first customer with a car of unmatched performance and unprecedented heritage in less than two years.

Originally published as Italians and Indians join forces as supercar brand emerges