Sharp business mum sells up to chase new goals
A savvy Noosa businesswoman is selling her award-winning venture as she pursues a new goal.
Business
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A savvy Noosa businesswoman is selling her award-winning venture as she pursues a new goal.
Eve Cammell, 39, launched baby products line Love & Lee two years ago.
She has put the business on the market and says she wants to help a new owner take it to the next level.
The mother of two girls, Lucy, 8, and Zoe, 4, wants to free up her time to help others embark on successful start-ups as part of a business consultancy.
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"It normally takes 18 months to launch a brand, especially one that manufactures its own products," Ms Cammell said.
She said her chemical-free products were stocked in 48 stores across Australia and New Zealand.
"I'm very, very proud of what the business has achieved," she said.
Last year Ms Cammell picked up an Asia-Pacific Gold Stevie Award in the Most Innovative Start Up of The Year category.
The prestigious Stevies are open to businesses in 29 countries.
"It hasn't been an easy decision (to sell), but it's the right decision for me and I'm looking forward to what the new owner does with the business," she said.
"Because of the way the business is set up and because of the supply chains nearly anybody can purchase the business, so if someone is looking to do a baby brand, active wear or swim wear, they can branch out.
"The business is set up for wholesale, they can do retail, they can do distribution, there's quite a few options - anyone can purchase it make it their own."
Ms Cammell said she would help to support a new owner.
She said her manufacturers were ethically certified and she only used organic certified materials.
"That's really important to me, all the products are plastic free as well," Ms Cammell said.
She said she could help with public relations and product design, manufacturing and strategies.
She can be contacted on eve.cammell@loveandlee.com.au
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