New figures show future impact of Queen’s Wharf to Brisbane economy

Almost 100 events estimated to bring 30,000 visitors to Brisbane are booked to take place at Star’s Queen’s Wharf over the coming months, as new figures reveal the critical impact of the “game-changing” precinct to the River City.

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Almost 100 events estimated to bring 30,000 visitors to Brisbane are booked to take place at Star’s Queen’s Wharf over the coming months as new figures reveal the critical impact of the “game-changing” precinct to the River City.

While Star’s future hangs in the balance courtesy of a series of financial calamities, new figures have revealed the extraordinary impact the company’s Queen’s Wharf development is poised to have for the future Olympic city.

An estimated 1.39 million extra visitors are expected to visit Brisbane each year courtesy of Queen’s Wharf in a flow expected to add almost $2bn annually to the city’s tourism economy, with 30,000 delegates expected at more than 85 events by the end of June.

The Star is a focal point on the Brisbane skyline still. Picture: Dave Kan

Brisbane Economic Development Association boss Anthony Ryan said Queen’s Wharf was already proving itself to be “a game-changing destination that has redefined Brisbane’s skyline”.

“It’s already in high demand for national and international business events, offering premium accommodation, state-of-the-art function spaces, and vibrant dining and entertainment experiences, all in one central, riverside destination,” he said.

“The launch of Queen’s Wharf has forever changed the way Brisbane is viewed in the international market.

“It has amplified our value proposition as a city and is influencing aviation routes to fly directly to Australia (and) as a consequence, investment, international and interstate visitation continue to grow.”

Queensland Tourism Industry Council CEO Natassia Wheeler said Queen’s Wharf was “proof” Brisbane had become a world-class destination.

The Star Grand offers plenty of opportunity for functions. Picture: Richard Walker

“Brisbane has spent the last decade building its reputation as a world-class destination for high-end tourism,” she said. “Developments like Queen’s Wharf strengthen Queensland’s ability to attract high-value global travellers, ensuring we remain a premier destination, now and into the future. After almost a decade in the making, we can’t afford to let investment in Queen’s Wharf stall now.

“If Queensland wants to be ready for 2032 and beyond, we need to back developments like this, not let them fall through the cracks.”

Suncorp Stadium boss Alan Graham said Queen’s Wharf was rapidly joining the hallowed footy field as “part of what makes Brisbane tick”.

The events space at the new Star Casino. Picture: Richard Walker

“We contribute so much more to the economy of the city and the state than just the games we host and Queen’s Wharf is similar in a way,” he said. “It has been a long time coming, but it has been a godsend. We need that kind of facility to cater to all the big events Brisbane has coming up.”

Brisbane Festival CEO Charlie Cush said Star’s support was “crucial” to bringing innovative new arts and cultural projects to life.

“Star stands out as one of the leading corporate investors in the arts and cultural life of our city,” he said.

“Without their continued support, I personally believe that the arts and entertainment scene in Brisbane would face significant challenges.”

Brisbane Broncos CEO Dave Donaghy said Star had delivered “an exceptional world-class venue” which will host two major club functions in the next month.

Brisbane Airport boss Gert-Jan de Graaff said Queens Wharf had “already proved to be a game-changer” for Brisbane.

Originally published as New figures show future impact of Queen’s Wharf to Brisbane economy