Traditional work attire is out, self-expression is in as office fash

Traditional office attire is out, now people are expressing their personal style and wearing what feels more authentically them, while still keeping it professional.

Young working professionals Heidi Fricker and Annabelle Street, in Surry Hills. Picture: Justin Lloyd

Demand for traditional workwear is fading as an increasing number of corporates shake things up, adding creative flair to their office outfits while still keeping it professional.

Celebrity stylist Fleur Egan said the shift was happening “everywhere”, with office looks now “blending more seamlessly with everyday fashion”.

“I think post-COVID, with more people working from home, there’s been this freedom to experiment and really choose what feels right to wear,” she told The Daily Telegraph.

The understated “quiet luxury” look is increasingly being replaced by bolder, more expressive attire featuring vibrant colours, statement jewellery, slouchy trousers and vintage jackets.

Market data from Image Acquire reflects this change, with quiet luxury downloads dropping 18 per cent, while interest in retro-futurism and eclectic layering has surged by more than 30 per cent.

Young working professionals Heidi Fricker and Annabelle Street, in Surry Hills. Picture: Justin Lloyd.

Ms Egan said fears relaxed dress codes would blur the lines of professionalism were unfounded.

“There’s a difference between being too casual and making deliberate, thoughtful style choices,” she said.

Celebrity stylist Fleur Egan said office fashion has changed forever. Picture: Supplied

She argued that there was a difference between casual and deliberate choices. Picture: Rohan Kelly

“The experimental element is here to stay.

“Fashion should be fun and a reflection of your personality—not something that defines you, but something that gives you confidence.”

For many young professionals, like 21-year-old Annabelle Street, dressing for work is as much about practicality as it is about fun and self-expression.

Young working professionals Heidi Fricker and Annabelle Street, in Surry Hills. Picture: Justin Lloyd.

“If I’m spending a lot of money on work clothes, I want them to be wearable and adaptable — something I can wear both in and out of the office,” she said.

Marketing professional Heidi Fricker, also 21, shared this sentiment.

“Self-expression can be casual or bold, and that’s the best part of this shift,” she said.

“Some people are blending everyday comfort with workwear, while others are leaning into unique, standout pieces.”

Do you have a story for The Daily Telegraph? Message 0481 056 618 or email [e-mail]

Originally published as Traditional work attire is out, self-expression is in as office fash