Business gem: Boutique store set to expand, new location revealed

The new custom-designed space will feature an open-view manufacturing studio and luxurious champagne and whiskey bar.

Christel and Ewen Ryley. Ryley jewellery store opening in new location at Kwong Sang Walk. Tuesday, October 19, 2021. Picture: Nev Madsen.

It all started from a few gemstones, preloved tools and a big dream, but now the couple behind a boutique jewellery store have expanded their bespoke brand into a space that is three times the size of their current store.

Christel and Ewen Ryley. Ryley jewellery store opening in new location at Kwong Sang Walk. Tuesday, October 19, 2021. Picture: Nev Madsen.

Next month Ewen and Christel Ryley will bid their Ryley Jewellery Creations store adieu in the Chronicle Arcade and open the doors to their new high-end studio on Ruthven St’s Kwong Sang Walk.

Clients can expect to see an open-view manufacturing studio, spotted gum staircase and luxurious champagne and whiskey bar, at the new custom-designed store.

Ewen and Christel Ryley. Ryley jewellery store opening in new location at Kwong Sang Walk. Tuesday, October 19, 2021. Picture: Nev Madsen.

“We believe our jewellery is like art and each piece tells a different story,” Ms Ryley said.

“They are lifelong pieces that are handed down to generations and hold a lot of sentimental value, so we’re really focusing on providing an experience to clients that should come with purchasing bespoke jewellery.”

Ewen and Christel Ryley. Ryley jewellery store opening in new location at Kwong Sang Walk. Tuesday, October 19, 2021. Picture: Nev Madsen.

And while Covid-19 presented all kinds of challenges for businesses, the couple’s brand has only flourished.

“When Covid first started, it was a scary time because we thought the industry would suffer, especially being a luxury trade,” Mr Ryley said.

“But instead of going overseas, people purchased Australian made products and because we manufacture onsite, it’s only pushed us to get the new shop operating sooner.”

Along with the new space, the couple will hire three additional employees, bringing the team’s total to eight and with plans to expand further in the future.