$49 Kmart item sold out online as shoppers go wild for designer dupe

A $49 item from Kmart has sparked a frenzy after shoppers noticed designer brands sell near-identical versions for $800 more.

Social media users have voiced their excitement over a homewares item that’s only around for a limited time.

Kmart has introduced the Metal Frame Wavy Floor Mirror for $49, as part of its Black Friday range.

More than 100 items were introduced by the discount retailer to celebrate the annual event, which launched November 23 and are in stores while stock lasts.

TikTok user @rachael_hamilton said that social media users should take her video as a sign. Picture: TikTok

Kmart is not the first retailer to have a full length wave mirror as part of its range, but others have a price tag ranging from $199 to a whopping $899 on designer homewares sites.

TikTok user @rachael_hamilton said that social media users should take her video as a sign to get the Metal Frame Wavy Floor Mirror – especially if they were put off by the idea of transporting it home in a small car.

“I’ve got a little Hyundai i30, and it fit. Was it a squeeze? Yes. Was it worth it? Yes, because this is a f*****g awesome mirror,” she said.

“It looks so good.”

In a subsequent video, the Western Australian woman said the mirror was “cute” and she “loved it” after setting it up in her living room.

Meanwhile, TikTok user @kkatechristensen called out to all brides to be, or anyone planning an event in the near future.

Meanwhile, TikTok user @kkatechristensen called out to all brides to be. Picture: TikTok

Kmart has introduced the Metal Frame Wavy Floor Mirror for $49. Picture: TikTok

“If you have seen the beautiful mirror decal welcome or seating sign, run to Kmart. I just picked one of these up, and the quality is great for $50,” she said.

Last year, another mirror – the Full Length Hollywood Mirror at $279 – was a popular item that was sold as part of the Black Friday range.

One major Australian beauty brand sells a similar version for $850, while another has priced theirs at $900, making the Kmart price “an absolute steal”.

“That Hollywood mirror is such a bargain; I need it,” one shopper declared on TikTok.

“What a deal. So good,” another said.

Originally published as $49 Kmart item sold out online as shoppers go wild for designer dupe