Aldi fans froth over $10 dupe of Sol De Janeiro Brazilian Bum Bum cream

The budget retailer has caused a frenzy over its latest Special Buys after fans noticed its striking similarity to an expensive cult buy.

Nothing gets Aldi shoppers more excited about a new Special Buys deal than a beauty launch.

Bargain hunters have been known to queue for hours to get their hands on the supermarket’s Lacura beauty range.

Some of the products from the popular range have been compared to luxury skincare lines, sparking a frenzy among shoppers.

Now, the German retailer has announced it is releasing a new Lacura summer range.

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Aldi fans are frothing over a $10 ‘dupe’ of an expensive beauty product in this week’s Special Buys. Picture: TikTok/@SamanthaIzundu

On TikTok, shoppers have pointed out the Lacura Summer Touch Booty Balm, which goes on sale October 26, has a striking similarity to the Sol De Janeiro Bum Bum cream.

But while the original version costs $72 at Mecca, Aldi’s “dupe” of the cellulite-fighting cream costs just $9.99.

Of course, the quality of the ingredients will vary, but Lacura has used guarana extract to mimic the infamous tropical scent and firming effect of the cult Bum Bum cream.

There are also other products in Aldi’s new summer collection that are similar to other Sol De Janerio favourites according to fans.

Sol De Janeiro Brazilian Bum Bum cream sells for $72 in Mecca. Picture: Supplied

Aldi’s ‘booty balm’ retails for $10. Picture: Supplied

“I found dupes for Sol De Janeiro at Aldi,” TikTok user @SamanthaIzundu said in a video.

“This body shimmer from them, I don’t think you can even buy it anymore, but it’s $8.99 [at Aldi].

“Then we’ve got the Bum Bum cream and called it Booty cream for $9.99.

“I’ll be getting that and the body shimmer.”

The entire range was featured in Aldi’s latest Special Buys catalogue. Picture: TikTok/@SamanthaIzundu

Other beauty lovers also shared their excitement over the similarities, with fans posting about it in the popular YouBeauty podcast Facebook group.

“Oooh I hope it smells the same,” one woman wrote.

Another referenced that these products had been released in Aldi stores overseas, writing: “OMG finally in Oz.”

In the past, the brand’s Lacura Caviar Range has been compared to luxury brand La Prairie, with the budget “dupe” ending up on eBay where it sold for three times its price.

Originally published as Aldi fans froth over $10 dupe of Sol De Janeiro Brazilian Bum Bum cream