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Meghan Markle’s new venture: flogging clothes

Fancy having a real life Duchess tell us how what to cook, how to eat, how to repackage goodies for houseguests, and now, what to wear. Go to Big W, I say.

Meghan Markle has launched a new clothes line.
Meghan Markle has launched a new clothes line.

Meghan Markle has launched a social media shopping page so you too can adopt her sometimes ill-fitting and definitely beige wardrobe.

In an effort to help pay the exorbitant bills of living in Montecito, California with her picture perfect lifestyle of vegetable patches, honey bees and twee flower sprinkles, the Duchess of Sussex has now unveiled her curated clothing and jewellery line on the US site ShopMy, for which she receives a hefty commission on sales.

To promote her new sales job, Meghan on Monday also released a photo of herself with her two children, Princess Lilibet and Prince Archie, with their backs to the camera.

“A hand-picked and curated collection of the things I love — I hope you enjoy them,” Meghan wrote under her title “Meghan, Duchess of Sussex’’, noting that “some products may contain commissionable links.”

In a range that resembles more basic Zara lines or an unstructured Country Road than high end fashion or anything truly cutting edge, Meghan has dropped in various items from Heidi Merrick, Saint Laurent, Reformation, and J Crew.

The range is white, beige and “licorice” black, with some denim blue jeans: ubiquitous in any boutique up and down the east coast of Australia.

Meghan Markle with Prince Archie and Princess Lilibet.
Meghan Markle with Prince Archie and Princess Lilibet.

Curiously, when she was a member of the Royal Family, Meghan complained that she wasn’t allowed to wear colour – and now five years on from Megxit there still isn’t anything beyond bland.

The only outfit that stands out is a Heidi Merrick “Windsor” gown that sells for more than AUD$2000.

Other “basics” that are part of Meghan’s range: a white T-shirt for $150, an oversized relaxed tee in dark grey, a $400 chambray shirt, a rayon blouse for $500 and matching wide pants for $500 – which could, I suggest, be picked up at Big W for some savings. However, she has thrown in a couple of luxe fabrics to mix it up: a cashmere sweater, a linen shirt.

Days after the flop of her Netflix show, “Meghan, With Love’’, of which the streaming giant has agreed to release the second tranche of shows already filmed at the same time as the first lot, Meghan denied claims she was an influencer.

Meghan told People magazine: “I see myself as an entrepreneur and a female founder” before adding “if the brand ends up influential, then that’s great.”

Yet here we have it, Meghan using her two million followers on social media to flog some outfits that she likes.

Keen followers of the midlife former actress will know her own labelled range “As Ever” is still a work in progress with an application with the US Patent and Trademark Office seeking protection for home goods, candles, gardening tools, stationery and of course, her jams.

Fancy having a real life Duchess tell us how what to cook, how to eat, how to repackage goodies for houseguests, and now, what to wear.

Spare me, please. Oh, didn’t someone else use that?

Read related topics:Harry And Meghan
Jacquelin Magnay
Jacquelin MagnayEurope Correspondent

Jacquelin Magnay is the Europe Correspondent for The Australian, based in London and covering all manner of big stories across political, business, Royals and security issues. She is a George Munster and Walkley Award winning journalist with senior media roles in Australian and British newspapers. Before joining The Australian in 2013 she was the UK Telegraph’s Olympics Editor.

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Original URL: https://www.theaustralian.com.au/world/meghan-markles-new-venture-flogging-clothes/news-story/fb1f49a94da1095f487faf3b567fc0dc