Air Wick Freshmatic Winter Moments: Road Test

Fill your house with the aroma of baked pear, pie crust and vanilla. It smells too good to be true, right?

TWAM-20150822 EMBARGO FOR TWAM 22 August 2015 Air Wick freshmatics 'winter moments' Pic : supplied

Mmmm, your house smells lovely. What is it?

Baked pear, pie crust and vanilla.

Save me a slice! Sorry, but it’s actually an automatic air freshener puffing out a chemical facsimile of home-baked comfort food every five minutes. It’s called Winter Moments.

Sounds vaguely Orwellian. Yes – and others in Air Wick’s Life Scents range include Mystical Garden (“marshmallow, raspberry, rose”), Turquoise Oasis (“driftwood, sea spray, warm breeze”) and Zen Fandango (“wet dogs, gin burps, windchimes”). Actually, I just made up the last one.

What’s the big idea? To reinvent the air freshener: it’s no longer for taking the edge off Dad’s honking loo aura, it’s a style choice, like the white gravel and the Bunnings Buddha.

Anything else? A funny disclaimer on the packet, say? Yes! It says, “Air fresheners do not replace good hygiene practices.”

$11.99, airwick.com.au