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How many influencers are ACTUALLY making money?
More than half of Australian influencers are now monetising their content, with             the rapid expansion of the creator economy over the past year, and the increased opportunities for young people to make money online.
Video: TikTok | milligram96
fresh data revealing
The Adobe Future of Creativity study, provided exclusively to The Oz, revealed 48% of Australian creators monetise their content, out of which 79% of creators just started monetising content in the past year.
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“With the rapid expansion of the creator economy, we can only expect further expansion as more Gen Z creators turn to this industry to earn money.”
Michael Stoddart,Adobe director of digital media enterprise
Video: TikTok | caetothedon
Australia is a huge contributor to (the global) progress as we have added 3 million creators since 2020, which is an exceptional 48% increase
The rise in technologies such as NFTs, 3D, and AR/VR, in Australia,
also prove that Gen Z is working smarter by making sure to be updated on the newest innovations and trends, Stoddart said.
Over two-thirds of Australian creators (70%) say the metaverse will bring new job opportunities as it continues to grow.
Many of Australia’s most powerful creators with millions of followers are making up to $10,000 for a single TikTok post.
Video: TikTok | rybkatwinsofficial & thexhan
WORDS:  Ellie DudleyPRODUCER: Bianca Mastroianni

Original URL: https://www.theaustralian.com.au/web-stories/free/the-australian/how-many-influencers-are-actually-making-money