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Telstra

The Growth Agenda
A scene from Telstra's TV ad which was its best performing SMB campaign in more than two decades.

Ad campaign hits target for SMBs

As the engine room of the economy, many Australian small businesses are struggling to stay ahead of the curve and digitise to keep their business and the economy thriving. This is what made shifting SMBs’ perception of Telstra so crucial and why creativity played a key role in getting there.

Original URL: https://www.theaustralian.com.au/topics/telstra/page/14