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Instagram Reely falling behind

TikTok videos are ten times more popular than Instagram Reels, according to leaked documents from Meta.

Ellie DudleyEllie DudleyReporter
less than 2 min read
3:32PMSeptember 14, 2022.
Updated 6:23PMSeptember 14, 2022
The Oz

TikTok videos are ten times more popular than Instagram Reels, according to leaked documents from Meta.

Leaked Meta documents have revealed Instagram is struggling to keep up with TikTok, with their Reels feature being wildly less popular than the Chinese-owned video sharing platform. 

The documents, uncovered by The Wall Street Journal, proved that while Reels may be taking over Instagram users' feeds, they aren't as engaging or watchable as TikTok videos. 

See below for the full details.

Ellie Dudley
Ellie DudleyLegal Affairs Correspondent

Ellie Dudley is The Australian's legal affairs correspondent covering courts, justice and changes to the legal profession. She edits The Australian's weekly legal newsletter, Ipso Facto, and won Young Journalist of the Year in 2024 at both the Kennedy Awards and the News Awards.

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Original URL: https://www.theaustralian.com.au/the-oz/news/instagram-reely-falling-behind/news-story/659fe26475cf66782dfd3bf680d25659