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Day Gale told Dimma to ‘get his act together’

Damien Hardwick struggled to get his head around what the pandemic meant for Richmond when the AFL season resumed mid-year.

Dustin Martin and Trent Cotchin hold the Premiership Cup aloft
Dustin Martin and Trent Cotchin hold the Premiership Cup aloft

Richmond chief executive Brendon Gale urged coach Damien Hardwick to “get his act together” and ditch his negative mindset in the weeks after AFL football resumed in June as the coronavirus pandemic shook the game to its core.

Six weeks on from the Tigers’ back-to-back premiership success, it can be revealed how concerned senior club figures were about Hardwick’s demeanour after the season’s mid-year restart and how they believed it was impacting on the team’s performance.

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A new book documenting the Tigers’ 2020 flag, The Hard Way – written by Konrad Marshall – details how a series of “stern” conversations with Gale, president Peggy O’Neal and general manager of football performance Tim Livingstone changed Hardwick’s mind-set in time to reshape the club’s premiership defence.

Gale admitted “reports” kept coming back to him about Hardwick’s “attitude”, with O’Neal telling the CEO he ”needed to be strong” with the coach.

Damien Hardwick, Senior Coach of the Tigers and CEO Brendon Gale celebrate after the 2020 Toyota AFL Grand Final match between the Richmond Tigers and the Geelong Cats at The Gabba
Damien Hardwick, Senior Coach of the Tigers and CEO Brendon Gale celebrate after the 2020 Toyota AFL Grand Final match between the Richmond Tigers and the Geelong Cats at The Gabba

“Damien, as coach, is the most high-profile leader of our club,” Gale said in The Hard Way. “The shadow he sets as a leader is very, very powerful. And he did struggle with it, and I think that was reflected by what we saw on the field.”

“We had to say, ‘We put our faith and trust in those who make these decisions, mate’. That was important. People are making these decisions based on advice, on evidence, on epidemiology. So even if you’re not sure they’re right, we just go with it. We don’t question.”

Hardwick conceded after the Tigers’ 31-point Grand Final win over Geelong he initially couldn’t see the rationale behind some of the AFL’s COVID rules, especially separate training groups for players required for socially distancing. His frustration even saw him tear some COVID-safe posters off the Punt Rd walls.

The Hard Way by Konrad Marshall
The Hard Way by Konrad Marshall

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It took “a very stern talking to” from Gale and Livingstone to change his mindset, as Hardwick said: “They don’t care who you are — they’ll give you the sledgehammer at some stage to make sure you get your act together.”

O’Neal sensed how “irritated” the coach had become after speaking to him at Punt Rd after the season resumed.

“He just had to be more positive,” O’Neal said. “And I remember saying to Damien, ‘Whoever does this best … will win. They will. And that can be us’.”

Tigers CEO Brendon Gale, Tigers President Peggy O'Neal and Tigers Senior Coach Damien Hardwick pose for a photograph with the 2017 flag during the 2018 Toyota AFL Premiership Season Launch
Tigers CEO Brendon Gale, Tigers President Peggy O'Neal and Tigers Senior Coach Damien Hardwick pose for a photograph with the 2017 flag during the 2018 Toyota AFL Premiership Season Launch

Livingstone acknowledged Hardwick took some time to deal with the initial measures put into place to allow the AFL to kick-start its season after an 82-day shutdown.

“Look at his background,” Livingstone said. “He’s an accountant, and he looks at the numbers and the statistics and the logic behind it, and he didn’t see things adding up, and he found it frustrating.”

Gale said in The Hard Way Hardwick’s attitude came from a sense of frustration that all the plans for the club’s premiership defence had been turned on their head by the pandemic.

“You go into the year as the reigning premier, you set the pre-season up, and you go in with optimism, off the back of a proven formula and system that delivers results, and all of the sudden that system is dismantled,“ Gale said. ”And we’re a team where that system is the bedrock.”

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“All of sudden what I always considered our greatest strength became a concern, because if we can’t keep sharpening this saw, if we can’t prepare and train the way we’re used to, it’s going to be more than challenging.”

Hardwick ultimately took on the advice and the Tigers thrived as a result when they moved to the Queensland hub, even allowing for a few indiscretions and hiccups that made headlines.

Trent Cotchin and Coach Damien Hardwick hold up the premiership cup after the 2020 AFL Grand Final match between the Richmond Tigers and the Geelong Cats at The Gabba
Trent Cotchin and Coach Damien Hardwick hold up the premiership cup after the 2020 AFL Grand Final match between the Richmond Tigers and the Geelong Cats at The Gabba

The book – which follows on from Marshall’s highly successful 2017 book Yellow & Black and 2019’s Stronger & Bolder – also reveals how the club leaders swung into action to deal with the Kebab-gate issue, where Tiger youngsters Sydney Stack and Callum Coleman-Jones broke protocols and copped hefty suspensions, plus the themes Hardwick used to get his players back on track after a qualifying final slip-up.

# The Hard Way, the story of Richmond‘s 13th premiership, Konrad Marshall. Available December 10, RRP $24.99

Read related topics:Coronavirus

Original URL: https://www.theaustralian.com.au/sport/afl/day-gale-told-dimma-to-get-his-act-together/news-story/8cb13dfd2b91ff41e1cefde63909e7a3