CUB craft ‘England Bitter’ to be delivered to England cricket team
A limited edition ‘England Bitter’ has been crafted by Carlton & United Breweries and shipped off to the England test team after the cricketers snubbed the Australian team for celebratory drinks.
A limited edition “England Bitter” has been crafted and shipped off to the England test team after the cricketers snubbed the Australian team for celebratory drinks.
Australian Brewing company Carlton & United Breweries (CUB) concocted a special beverage for English captain Ben Stokes following a 2-0 loss to Australia this week that has sparked outrage among fans and even comments from the UK Prime Minister Rishi Sunak.
The slabs of beer, packed on a Qantas plane, will be delivered to Australia’s opponents in Headingley with a note inviting them to down their drinks warm or cold, win, lose or draw on the third Test on Thursday.
“You can get it not protecting your stumps, you can get it ignoring the umps,’’ the note says.
CUB has gone all out for the limited edition beverage, with a poster and rejigged version of the brand’s Victoria Bitter jingle.
The poster reads: “England, when you’re feeling less bitter, we’ve got a beer with your name on it”.
VB marketing manager Marc Lord said Australia were not as bitter about the heated rivalry between the two cricket teams and the two nations.
“We know the English are bitter about the Lord’s Test, but when they’re feeling less bitter we’ve got a beer to shout them … our fresh new England Bitter,’’ he said.
“England Bitter has got their name on it and we’re sending a few slabs to the English Cricket team to enjoy once they’ve cooled off.
“We raise our glass to the whole Australian team for securing a famous win in the second test, and wish them the best of luck in winning the series.”
Australian fans at Headingley will also be treated to free ‘England Bitter’ shirts on Thursday.
Anthony Albanese joked about England’s reaction and Prime Minister Rishi Sunak’s comments that “he simply wouldn’t want to win a game in the manner Australia did’.
“I look forward to catching up with him next week and I’ll remind him that … when I was at primary school [teachers] taught me as they teach every Australian youngster – keep your bat in your crease, stay in your crease.”
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