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LG Signature OLED TV R: groundbreaking roll-up screen launched

At first, it looks like a projector screen. But it’s not. It’s a full-blooded TV that rolls up and down like an old-fashioned window blind.

An LG Signature OLED TV R is displayed during at CES 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Picture: Getty Images
An LG Signature OLED TV R is displayed during at CES 2019 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Picture: Getty Images

LG has unveiled an OLED TV that rolls up and down like an old fashioned window blind. You might at first think it’s a projector screen. But it is indeed a full-blooded TV.

The LG Signature OLED TV R offers the perks of a modern OLED TV such as perfect blacks and whites — and it disappears completely into the horizontal container beneath it when not in use.

LG announced the 65-inch TV R this morning at the Consumer Electronics Show (CES) in Las Vegas on a day which promises the rollable and the foldable, with Samsung and Royale tipped to show off foldable devices today.

The TV R is groundbreaking because it shows it is possible to build a high-end quality TV on a flexible, rollable display.

The TV R comes with three different viewing options — full view, line view and zero view, which LG says lets customers use the TV in ways that were impossible before the development of OLED technology.

Full view offers a large-screen viewing experience while line view allows the TV to be partly unrolled and used to manage particular tasks. Users can choose from a clock, frame, mood, music and home dashboard. Clock mode, for example, can display the time and weather.

The TV is hidden from view in zero mode.

LG, like Samsung, has worked with Apple to enable Airplay 2 video on the TV R, which also supports Apple HomeKit. Users can play videos from iTunes and other video apps, music, photos and directly from their Apple devices.

The South Korean electronics maker also announced a large 88-inch 8K OLED TV with more than 33 million self emitting pixels, and sporting LG’s new souped-up processor, the Alpha 9 Gen 2.

The partially rolled-up LG Signature OLED TV R. Picture: Getty Images
The partially rolled-up LG Signature OLED TV R. Picture: Getty Images

The TV uses deep learning to work out the optimisation needed for better vision and sound and uses an ambient light sensor to adjust the brightness to match the room’s light level.

LG has already incorporated Google Assistant in its TVs so you can use voice commands to change channels, access the weather and control the TV. This year it has added Amazon Echo (Alexa) support.

LG says its TVs can understand the context of user voice commands. This service will be available in hundred and 40 countries.

LG also produced a quirky home brewing device with capsules reminiscent of what you’d use in a coffee machine. Each capsule can produce 4.9 litres of beer and there’s a choice of 5 beers. UK ingredients supplier Muntons is making the capsules and LG says the brewer uses “advanced algorithms” to control fermentation.

LG also displayed the LG Styler, a hygienic cupboard for drying clothes.

Journalists and photographers capture the launch of the LG Signature OLED TV R by Tim Alessi, right, senior director of home entertainment product marketing and David VanderWaal, vice president of marketing for LG Electronics USA. Picture: AP
Journalists and photographers capture the launch of the LG Signature OLED TV R by Tim Alessi, right, senior director of home entertainment product marketing and David VanderWaal, vice president of marketing for LG Electronics USA. Picture: AP

LG announced that its new connected appliances could proactively offer home users personal recommendations.

For example, if you ask the air-conditioner to turn off, it might tell you that the dust levels are likely to increase in three hours, and ask whether you’d like to turn it back on then.

One device might recommend that you switch on another. It is also offering customer support with AI that might alert you to the overuse of detergents in a washing machine, or warn you that you should run the dryer cleaning routine.

LG Australia, at this stage, has no information on when these devices will come to Australia or any details of cost.

Chris Griffith is attending CES in Las Vegas courtesy of Hisense Australia

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Original URL: https://www.theaustralian.com.au/business/technology/lg-signature-oled-tv-r-groundbreaking-rollup-screen-launched/news-story/ef873bc3f0b29d4abfc8ca5c798aae24