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Accenture says newer artificial intelligence models could add $US8 trillion in economic value

Professional services firm Accenture says AI capable of producing human-like content could disrupt workforces and create up to $US8 trillion in value globally.

Artificial intelligence could rewire workplaces and result in an economic windfall for the world.
Artificial intelligence could rewire workplaces and result in an economic windfall for the world.

Artificial intelligence capable of producing human-like content has the potential to disrupt nearly half of all working hours across the workforce and generate up to $US8 trillion ($12 trillion) in economic value globally.

Research from professional services firm Accenture reports the world is on the cusp of a rapid increase in productivity and creativity as AI and other disruptive technologies become more human-like and intuitive.

Accenture says the world is rapidly shifting to one where the technology becomes more omnipresent, yet also more invisible.

It expects generative AI, which unlike traditional AI, can generate original text, images, or other media, and is set to impact 44 per cent of all working hours across industries, enable productivity enhancements across 900 different types of jobs and create $US6 to $US8 trillion in global economic value.

Accenture Australia and New Zealand technology lead Matt Coates said once AI, spatial computing and body-sensing technologies evolve to being able to imitate human capabilities, humans will be left with capabilities to accomplish things once considered impossible

“This important seismic shift in the way people work, live and learn will accelerate a wave of unprecedented change across industries, from retail and entertainment to medicine and manufacturing,” he said.

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“Organisations that act now to reinvent their business and ways of working using ‘human by design’ technologies will redefine what it means to be an industry leader.”

In the world of retail, a third of consumers indicated they are, or would be interested in, using spatial computing technologies or devices for shopping today.

Mr Coates said human-centred technologies such as generative AI could unleash human potential and deliver an array of business and societal benefits if a ‘human by design’ approach is taken.

“(This) approach ensures these technologies are used fairly and responsibly,” he said.

The research found 93 per cent of executives surveyed agreed it has become more important for organisations to innovate with purpose amid the rapid technological advancements.

Accenture said newer AI had the potential to work on the behalf of individuals and are part of an interconnected ecosystem, which would multiply the collective output of workers and generate immense value for enterprises which choose to participate.

It also expected performance gains and competitive advantages in the workplace could be had by using the emerging technology to reshape relationships with knowledge.

Generative artificial intelligence can also learn the patterns and structure of their input training data and then generate new data with similar characteristics, compared to traditional AI which focuses on analysing historical data and making future numeric predictions.

Matt Bell
Matt BellBusiness reporter

Matt Bell is a journalist and digital producer at The Australian and The Australian Business Network. Previously, he reported on the travel and insurance sectors for B2B audiences, and most recently covered property at The Daily Telegraph.

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Original URL: https://www.theaustralian.com.au/business/technology/accenture-says-newer-artificial-intelligence-models-could-add-us8-trillion-in-economic-value/news-story/1c9e98e41acbe95a6327a2a1607d351f