News Corp unveils new ad possibilities

News Corp Australia is set to showcase new opportunities for advertisers to connect with Australians, at Come Together.

Damian Eales, News Corp Australia chief operating officer.

News Corp Australia is set to showcase new opportunities for advertisers to connect with Australians through its newspaper and magazine portfolio as well as digital and subscription video operations across the country.

The media company will unveil new products and services at its annual Come Together event, which will run over six days in two cities, kicking off in Sydney on March 19, with Melbourne to follow.

The event, which will be hosted by News Corp Australasia executive chairman Michael Miller and chief operating officer of publishing Damian Eales, is expected to attract more than 1000 senior advertising, marketing and media executives. In each city, News Corp will host three sessions a day, over three days.

“Come Together will take our clients, partners, media buyers and creative agencies on a journey of discovery, sharing News Corp Australia’s innovation story and demonstrating how it will help them maximise results,” Mr Miller said.

“With the increasing fragmentation of advertising and marketing options available in market, clients want a trusted, full-service partner to solve their marketing challenges with integrated and creative solutions that balance sales activations and brand building for long-term growth.

Each month, 16 million Australians access news and information across News Corp Australia’s products.

The group’s portfolio boasts leading print and digital mastheads, including The Australian, Herald Sun, The Courier-Mail, The Advertiser and The Weekly Times, Vogue Australia, GQ, plus ­websites news.com.au and taste.com.au. The group also has a majority stake in pay-television operator Foxtel, Fox Sports and online property listing firm REA Group. It also owns digital companies Storyful and Unruly, property services business HiPages and digital racing publisher Punters.com.au

“Following the success of last year’s Come Together series, this year we plan to build on our momentum, showcasing our capabilities in creating end-to-end marketing solutions that build brands through media, data services and insights, content marketing and performance marketing,” Mr Eales said.

A string of senior News Corp executives will attend the six-day event, including Lou Barrett, managing director national sales; Nicholas Gray, managing director of The Australian, NSW and Prestige titles; Julian Delany, managing director of News DNA; Michael Wilkins, managing director of sport, wagering and gaming; Fiona Nilsson, lifestyle director; Neil Robinson, managing director digital solutions; Edwina McCann, editorial director of Vogue Australia, Vogue Living and GQ Australia; and Ricky Chanana, managing director ANZ of Unruly.