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News Corp launches Indigenous Sport Month

The nation’s Indigenous sporting excellence will be recognised as part of News Corp Australia’s second annual Indigenous Sport Month.

Ash Barty will act as an ambassador of the campaign, in a bid to encourage more Indigenous children to play sport
Ash Barty will act as an ambassador of the campaign, in a bid to encourage more Indigenous children to play sport
The Australian Business Network

The nation’s Indigenous excellence will be recognised as part of News Corp Australia’s second annual Indigenous Sport Month.

The company’s sports newsrooms across the country will include increased coverage that acknowledges Indigenous sporting success, and will coincide with the annual Indigenous rounds in the AFL and NRL.

Indigenous athletes Ash Barty and Greg Inglis will act as ambassadors of the campaign, in a bid to encourage more Indigenous children to play sport.

News Corp Australia national deputy sports editor and lead editor of Indigenous Sport Month, Tim Morrissey, says the campaign will feature across Fox Sports, sports streaming service Kayo, news.com.au, The Australian and the state-based mastheads. It will include columns and features by Indigenous athletes.

“This year there will be a strong focus on the importance of pathways and role models for aspiring young Indigenous athletes,” Mr Morrissey said.

Content will be integrated across News Corp weekend lift-outs including Body+Soul, Stellar, At Home, Escape and Saturday magazines including QWeekend, SAWeekend, VWeekend and Sydney Weekend.

Read related topics:News Corporation
Sophie Elsworth
Sophie ElsworthEurope Correspondent

Sophie is Europe correspondent for News Corporation Australia and began reporting from Europe in November 2024. Her role includes covering all the big issues in Europe reporting for titles including The Daily and Sunday Telegraphs, daily and Sunday Herald Sun, The Courier-Mail and Brisbane's Sunday Mail and Adelaide's The Advertiser and Sunday Mail as well as regional and community brands. She has worked at numerous News Corp publications throughout her career and was media writer at The Australian, based in Melbourne, for four years before moving to the UK. She has also worked as a reporter at the Herald Sun in Melbourne, The Advertiser in Adelaide and The Courier-Mail in Brisbane and on the Sunshine Coast. Sophie regularly appears on TV and is a Sky News Australia contributor appearing on primetime programs including Credlin and The Kenny Report, a role she continues while in Europe. She graduated from university with a Bachelor of Arts and Bachelor of Laws degrees and grew up on a sheep farm in central Victoria.

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Original URL: https://www.theaustralian.com.au/business/media/news-corp-launches-indigenous-sport-month/news-story/f76c2d05bbd2151ddf04e645ed82af84