News Corp adds Tubi to its stable

News Corp Australasia executive chairman Michael Miller revealed the tie-up on Tuesday at D_Coded – the company’s annual digital marketing showcase for advertising partners.

News Corp’s Pippa Leary, Michael Miller and Lou Barrett at Sydney D_Coded event. Picture: News Corp Australia

News Corp Australia has announced a new partnership with Tubi, sister company Fox Corporation’s ad-supported streaming service.

News Corp Australasia executive chairman Michael Miller revealed the tie-up on Tuesday at the D_Coded event – the company’s annual digital marketing showcase for advertising partners – in Sydney.

“We already reach four in five online Australians across mobile, desktop and tablet. With the addition of Tubi, we can now reach all screens, connecting to even more Australians and creating new commercial opportunities for our partners,” Mr Miller said.

Tubi is already present in the Australian market with 1.3 million subscribers, but News Corp will be working to spread the news about the free ad-funded platform.

News Corp Australia recently announced the sale of Foxtel, including the streaming platform Kayo and Binge, to global sports streaming service DAZN.

Tubi has more than 97 million global monthly active users and streamed more than 10 billion hours in 2024 globally.

The free platform offers what it calls the world’s largest collection of on-demand content catalogues, with more than 275,000 movies and TV episodes.

There is already a collection of Australian drama and factual series and movies with content from Southern Star including the hit series Blue Water High, Hal McElroy’s classic Water Rats and Crawford Productions’ much-loved Saddle Club.

News Corp Australia client partnerships managing director Lou Barrett told advertisers and marketers on Tuesday: “Tubi is a streaming service unapologetically built for advertisers.

“Tubi offers a unique proposition: a vast library of movies and TV shows, completely free for consumers. And unlike other streaming services, advertising on Tubi isn’t an afterthought; it’s the model the platform is designed for.

“More importantly, it’s the model viewers want – a win-win situation: audiences enjoy premium content for free, and brands get to connect with engaged viewers in a highly receptive environment.”

Mr Miller said this week’s announcement was to alert the trade, with public messaging about the Tubi offering to start appearing mid-year.

Tubi executive vice-president and managing director, international, David Salmon said in an accompanying statement: “Our platform is purpose-built to help audiences find the content they love: we use sophisticated ­machine learning to deliver personalised experiences that make content discovery both surprising and delightful. The partnership with News Corp Australia allows us to continue growing in this important market, and provides a trusted team for advertisers in Australia.”

News Corp is the publisher of The Australian.