Commonwealth Bank retains $44m media relationship with Ikon
MEDIA agency appointment ends persistent rumours they were set to be dumped after 15 years.
THE Commonwealth Bank of Australia has retained media agency Ikon on its $44m media buying account, in a move that will end persistent rumours the agency was set to be dumped.
The appointment continues a 15-year relationship and follows a competitive pitch process lasting 10 weeks.
The win is a much-needed boost for Ikon, which recently lost the $17m Diageo business.
Ikon is owned by ASX-listed marketing communication group STW.
Vittoria Shortt, Chief Marketing Officer at Commonwealth Bank said: “The Australian media marketplace is in tremendous shape given the calibre of agency responses we saw throughout the process.
“In a rapidly evolving media environment, it is critical for us to work with the best in the market to reach our customers; and the pitch process reaffirmed that Ikon is the agency to do this for us.
“They proved their ability to develop world-class, bespoke solutions for our business challenges.
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