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ABC demands users hand over personal information to access their iview platform

The ABC is forcing Australians to hand over personal information to access content on its popular iview platform.

The introduction of account logins for the ABC on iview will begin from July. Picture: AFP
The introduction of account logins for the ABC on iview will begin from July. Picture: AFP

The ABC is forcing users to divulge personal details including their email address and suburb in order to access its popular iview streaming service.

The controversial move will also result in a person’s viewing information being shared with third parties including Facebook and Google.

The public broadcaster’s editorial director Craig McMurtrie said the introduction of account logins on iview will begin from July 1 and “might seem counterintuitive for a commercial-free taxpayer-funded broadcasters” but it was moving “with the times”.

“ABC iview will ask for an email, first name (or pseudonym), year of birth, suburb or postcode and gender,” he wrote in an online post.

“On gender there will be a ‘prefer not to say’ option.

Mr McMurtrie said under the change the ABC would never sell any of a person’s private data and there would be the ability to opt-out if a person did not want to share their information with third parties including social media and tech giants.

ABC iview will ask for an email, first name (or pseudonym), year of birth, suburb or postcode and gender.
ABC iview will ask for an email, first name (or pseudonym), year of birth, suburb or postcode and gender.

He said the change was similar to that of the publicly-funded SBS channel who implemented logins in 2016 in order to access its On Demand service and they were following in their footsteps.

Mr McMurtrie said in exchange for personal information it would allow users to save favourites and receive recommendations while also helping better protect children and allow them to have “safer experiences on ABC’s platforms”.

But the Australian National ­University’s adjunct associate professor and privacy expert Vanessa Teague said logins would only hinder the ability of children and older Australians to easily access taxpayer-funded content.

“It is ridiculous to suggest that hiding the children’s content behind a login-wall is protecting children and I imagine it will put up a practical barrier for older Australians as well,” she said.

“Making it harder for children to access the G or PG content in the name of protecting children, or making it impossible for them to access it without their viewing habits being surveilled is absurd.”

Think tank the Institute of Public Affairs’ director of communications Evan Mulholland said it was a “creepy” move by the ABC.

“Users of iview should not have to ‘sign up’ for a service they already pay for in taxes,” Mr Mulholland said.

“Users having to opt out of data sharing with Facebook and Google is problematic and raises a conflict of interest given the ‘public’ broadcaster will be receiving money from big tech as part of the media code revenue sharing arrangements.”

He said there was “no comparison” with the SBS asking for login information for access to their On Demand streaming service because they “run advertising and tailor to their audiences, the ABC does not run advertising therefore does not need the personal information of all users.”

Sophie Elsworth
Sophie ElsworthMedia Writer

Sophie is media writer for The Australian. She graduated from a double degree in Arts/Law and pursued journalism while completing her studies. She has worked at numerous News Corporation publications throughout her career including the Herald Sun in Melbourne, The Advertiser in Adelaide and The Courier-Mail in Brisbane and on the Sunshine Coast. She began covering the media industry in 2021. Sophie regularly appears on TV and is a Sky News Australia contributor. Sophie grew up on a sheep farm in central Victoria.

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Original URL: https://www.theaustralian.com.au/business/media/abc-demands-users-hand-over-personal-information-to-access-their-iview-platform/news-story/fdb113cf7c04a179f88451ad29e60a59