ABC asks viewers what they think about a new-look 7pm TV news bulletin

The public broadcaster has created a new-look 7pm news bulletin and asked viewers to be the judge on whether it improves their nightly news service | WATCH THE VIDEO

ABC viewers have been given a sneak peak at a new-look 7pm news bulletin and asked whether they are in favour of restyling the nightly TV news.

Questions sent to the ABC’s YourSpace community last week and seen by The Australian, asked whether they watched or listened to its news services and if they were supportive of a new-look opening to the 7pm TV news.

Members were asked about their news consumption in the past seven days on platforms including TV, radio, online, via the ABC app or streaming service ABC iview. They were then asked to watch a 30-second TV news bulletin opening, led by Sydney newsreader Lydia Feng, which played changes to the music at the beginning of the show and a different layout to the top stories.

They were asked what they thought of it, why they either liked or didn’t like it and whether it fitted in with what they “know of the ABC news”.

They were asked how they would feel if the new theme replaced the current one.

The ABC’s latest annual report revealed it had fallen well short of its digital audience targets, attracting 13 million weekly active digital users, well below its target of 18.3 million.

The ABC told The Australian: “The ABC regularly seeks audience feedback on aspects of branding and programming. At this stage we are conducting market research only and no changes are planned.”