2020 CEO Survey: David Attenborough, Tabcorp

A hybrid model of on-site and remote working is the workplace model of the future, says Tabcorp chief David Attenborough.

What are the three enduring lessons or changes to flow from COVID-19?

Tabcorp has been supporting flexible ways of working for several years. The COVID-19 experience has proven that it can work and deliver benefits such as improved productivity. A hybrid model of on-site and remote working is what the workplace of the future will look like for most companies.

COVID-19 has reminded us of the importance of wellbeing and connections and the need to keep putting in place effective structures and policies to back this up whether working from home or in the office.

Third, in a year when so many individuals, businesses and communities have been profoundly impacted, the importance of doing the right thing has also come to the fore. When we make decisions involving our employees, partners and other stakeholders are we able to look back and say we did the right thing?

How would you rate the shape of the Australian economy as we head into the new year?

Recent economic growth data, the big decline in the number of JobKeeper recipients and improving consumer confidence indicate the Australian economy is bouncing back. We can be cautiously optimistic heading into 2021. Restoring full employment will take time.

What three reforms are needed to sustainably grow the economy?

Australia’s company tax rate needs to be globally competitive.

We also support streamlining and simplifying the regulatory environment, particularly where there are misalignments in state-based regulations that prevent efficient national operations.

Our economy and society would also benefit from an increased focus on boosting our skills system so that it’s easier for Australians to be ready for both the jobs of today and those emerging in the future.

What are the three best growth opportunities for your company in 2021?

We’re committed to reinvigorating our retail channels and ensuring a seamless, omni-channel offer. There is more growth to be captured from accelerating and enhancing the digital entertainment experience in retail and the home environment to drive a better customer experience.

We will also build on our track record of refreshing and relaunching our products. TWe’re continuing to pursue opportunities to innovate the product offer across all our businesses.

What impact will digital transformation have on your company?

We sold our first online product back in 1999. Given lottery tickets and racing and sports bets can be virtual, our products lend themselves well to digital transactions. For us, it’s about continuing to use the accelerated shift to digital to refine the omni-channel

experience.

How would you rate business, state and federal government performance this year?

Australia’s COVID-19 response has been successful when compared to many nations around the world. The greater level of state and federal government collaboration through the National Cabinet has been a positive.

Business has also used the challenge of the pandemic to rebuild trust in it and illustrate its importance to a strong Australia. That’s something we have been very conscious of in 2020.