Does tech drive creativity or vice versa?
In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
- Alex Wright, head of content at Catch
- Rob Dougan, EGM for strategy and research at Tourism Australia
- Simon Brock, executive creative director and GM of Digitas
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Original URL: https://www.theaustralian.com.au/business/does-tech-drive-creativity-or-vice-versa/audio/1dabaaac42260e59102bed5ea510f5c9
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