Brands with purpose
Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring
- Kirsty Muddle, chief executive officer at dentsu Creative
- Rennie Freer, head of marketing at Kmart
- Lizzie Young, chief executive officer at WeAre8
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Original URL: https://www.theaustralian.com.au/business/brands-with-purpose/audio/c203107b6d7111a30f9f7d5a46282faf
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