Out of jail, it’s 19 Crimes for Martha Stewart
Treasury Wine Estates has another high-profile celebrity as the face of its cult American wine 19 Crimes: Martha Stewart.
Move aside Snoop Dogg, because Treasury Wine Estates has another high-profile celebrity as the face of its cult American wine 19 Crimes: Martha Stewart.
The producer of Penfolds, Wolf Blass and Lindemans has signed the businesswoman – who served five months in prison after being convicted of insider trading – as the latest addition to the 19 Crimes line-up.
The Martha’s Chard, so far only to be made available in the US, will be California-grown and sold for $US11.99 ($16.70).
The label has previously released the 19 Crimes Snoop Cali Red and Rose ranges.
“Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes – disruption and culture creation,” said Treasury Wine Estates’ John Wardley.
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