ACMA fines Latitude $1.55m after the company sent out 3 million spam emails
Latitude will pay a $1.55m fine and has signed a court-enforceable undertaking to review its spam compliance after it sent millions of messages to customers in breach of the Spam Act.
Latitude Finance has agreed to pay a $1.55m fine and will bring in external advisers after sending three million spam emails and texts between June 2021 and March this year.
The fine came after the Australian Communications and Media Authority took action against the ASX-listed financial services company, finding it had wrongly sent millions of messages to cardholders spruiking other Latitude products.
Latitude was found to have continued to spam people despite being given several warnings by the ACMA.
Latitude did not offer the recipients an option to unsubscribe and continued to spam customers who had made attempts to stop the messages.
Latitude, led by former Australia Post boss Ahmed Fahour, was also found to have mischaracterised the spam messages and texts as “information” when they were of a commercial nature.
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