He feels the Rush: why Australian pop star Troye Sivan has just got started on a huge music future
Perth-raised pop sensation Troye Sivan’s career takes him around the world, but Australia represents a reprieve for the megastar.
At only 29, Troye Sivan has already enshrined himself as one of Australia’s most important and impactful pop stars. But while 2024 was his biggest year yet, the Perth-raised singer, actor, and February cover star of Vogue Australia has known fame for much of his life – long before his music accumulated 26 billion streams, or was recognised by the Grammys.
“I think what is being celebrated at the moment is the cult of personality and ‘niche’,” Sivan, who blogged his teenage years and came out as gay on the internet before becoming a full-time musician and actor, told the magazine.
“That feels very comfortable to me because I grew up on YouTube. That, literally, was how I got started, letting people know who I am.”
Fame may be familiar to Sivan, but the past year has seen his star ascend to new heights.
He toured his acclaimed 2023 album, Something to Give Each Other, as well as the Sweat tour with fellow pop force and Grammy nominee Charli XCX, whose album Brat will no doubt win big at Monday’s ceremony.
“She operates from such a thoughtful place in her art and is simultaneously a very, very real person,” he says of his friend and collaborator.
But while his career takes him around the world, Australia represents a reprieve for the megastar. His family is based in Melbourne, where Sivan’s internet-famous home (10 million views on YouTube and counting) is based.
His lifestyle and fragrance brand, Tsu Lange Yor – “to long years” in Yiddish, the language spoken by his grandmother – is made locally.
Sivan has made a habit of supporting Australian creatives through his career, uplifting their profiles alongside his own. “I’ve always wanted to do that, so if that’s what has been happening, then that’s something I’m really proud of. And candidly, yes, it is sort of a goal of mine and something I strive to do, so I feel grateful that I’m kind of in that position,” he says.
Sivan wonders how different his life will look in a decade – he’s open about wanting to start a family eventually – and no doubt will have a legion of fans supporting his moves every step of the way.
“I do feel like the people who have been listening to my music or watching my videos, a lot of them have been around for a really long time, and I do feel like they know me, not in a parasocial way, but I feel like they understand my sensibility, my sense of humour, what’s important to me,” he explains.
“For us to be growing up together, it’s just a really nice thing. And I feel like I owe it to them to keep growing and changing.”
Vogue Australia February issue goes on sale on Monday.
More Coverage
Muse and musician – the many lives and loves of Marianne Faithfull
If the true method of knowledge is experiment, then Marianne Faithfull was scholarly informed.
Singer, muse, addict: a poster child of the 60s
Marianne Faithfull was convinced that when the 1960s ended, her life was effectively over. Her relationship with Mick Jagger had collapsed and she sank into a life of drug addiction, ending up on the streets – until a career revival.