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Public relations

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Telstra’s ‘Wherever We Go’ campaign was launched with an ad called ‘Duet’, created by Oscar-nominated animation duo Smith & Foulkes with Telstra’s creative agency +61 and advertising agency Bear Meets Eagle On Fire. It’s taken on a life of its own.

The ‘hated’ Telstra ad went viral. Blame Mick Jagger, North Korea and footballers

Oscar-nominated artists created the ad, but their most unforgettable work may be a short clip that has taken on a life of its own.

  • Bronte Gossling

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Gwyneth Paltrow has been hired as a spokesperson for the company in the news.

Hollywood A-listers help turn a company scandal on its head

The decision by obscure data-operations firm Astronomer to hire Hollywood celebrities to turn calamity into a positive appears to have worked brilliantly.

  • Alisha Haridasani Gupta
Sydeny Sweeney’s American Eagle campaign has been slammed.

Why Sydney Sweeney’s ‘good jeans’ campaign is being compared to Nazism

The star’s latest fashion outing has prompted immediate backlash for “leaning into eugenics”.

  • Chris Hook
Chad Warner, Christian Petracca, Harley Reid and Nick Daicos are young stars of the AFL developing their own brand.

Revealed: The formula that shapes the top 10 AFL player brands

The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years.

  • Marc McGowan
From James Gunn to Karla Sofia Gascon, celebrities have been getting cancelled for years. Could a new form of insurance see this change?

Tweet now, claim later: Celebrities now have their own insurance against cancellation

Karla Sofia Gascon’s Oscar race ended in ignominy when past social media comments emerged. But celebrities now have a safety net.

  • Nell Geraets

‘I’m not sure if I’m proud’: Meet Phil Elwood, one-time spin doctor for the world’s worst

Promoting positive stories about dictators and despots takes a special kind of immorality. Can you buy your soul back afterwards?

  • Louise Callaghan
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A new ad campaign for Telstra uses stop-motion animation and animal characters.

Telstra’s ad campaign celebrates Australia. It was made in Poland

A series of new ads for Telstra features Australian voices and remote Australian locations. But it was made in Eastern Europe – and local creatives are angry.

  • Karl Quinn
Illustration: Andrew Dyson

Australia’s caught in a spin cycle. Thank goodness you’ve got me to slow it down

Politicians like to deploy spin doctors, and economists, to give you a version of the truth. It’s my job to make sure you’re not led astray, but it’s getting harder.

  • Ross Gittins
Collingwood captain Darcy Moore brandishes the cup to the Magpie army.

From love-to-hate to hot property: Why Collingwood players are so marketable

After winning the premiership, Collingwood players are on a ticket to ride. And no red carpet seems complete without them.

  • Danny Russell and Stephen Brook
William Walkley founded Ampol and established the Walkley Awards for journalism. He also argued in favour of keeping Australia a “white man’s country”.

Walkley Awards organiser condemns racist comments of its founder

The Walkley Foundation expressed deep regret for the racist views expressed by Sir William Gaston Walkley in a 1960s column.

  • Calum Jaspan and Alex Crowe

Original URL: https://www.theage.com.au/topic/public-relations-huv