NewsBite

Advertising

Advertisement
Picklebet advertising on Sydney light rail.

This is what’s disappearing from Sydney’s train, buses and metro

Sydney’s trains, buses, metro and light rail are profitable advertising billboards for the state government. But commuters have had enough of some promotions.

  • Alexandra Smith

Latest

The heritage brand that became an icon of 1980s' Australian fashion will become part of retail history after its owner, Mosaic Brands, announced its closure.
Video icon0:58

The demise of Katies

The heritage brand that became an icon of 1980s' Australian fashion will become part of retail history after its owner, Mosaic Brands, announced its closure.

Company influencer marketing budgets are expanding as the industry booms.

$10,000 for making one video? Maybe it’s time to switch careers

If you want to earn money, forget medicine, law and engineering – play Minecraft on YouTube, or post lifestyle TikToks to start raking in serious coin.

  • Kayla Olaya
The first TV Vegemite girl, enjoying a snack.

Anatomy of a jingle: Where have advertising’s catchiest earworms gone?

They’re cheesy, sometimes annoying, but always catchy. In the golden days of Australian advertising, jingles dominated radio and TV. Are they gone forever?

  • Hannah Kennelly

Stigma is still forcing some women to dodge these products… period

Once, ads for sanitary products banked on women’s sense of shame. Now, period ads showing stigma are well and truly out of favour.

  • Wendy Tuohy
Prime Minister Anthony Albanese and Communications Minister Michelle Rowland.

Rowland in the deep on Labor’s big gamble

It should have been a political win for Labor to curtail ads that annoy voters. Instead, questionable political management put the government on the defensive.

  • Paul Sakkal
Advertisement
A stretch of Qantas Drive near Sydney Airport in August this year populated with dismantled billboards.

The multimillion-dollar fight over 18 billboards on a busy Sydney road

The prime advertising spot is at the centre of a four-year fight over the vexed question of how much motorists’ eyeballs are worth.

  • Michaela Whitbourn
Amazon makes it too hard to cancel an Audible account, a report says.

The best and worst companies to cancel a subscription with

A new report calls for opting out of subscriptions to become as easy as opting in.

  • Madeleine Heffernan
Prime Minister Anthony Albanese and Communications Minister Michelle Rowland.

Growing number of Labor MPs jockey for Murphy’s law ad ban

TV and gambling executives spent the week in Canberra trying to water down a proposed two-per-hour limit on TV ads and a digital blackout.

  • Paul Sakkal

How 90-second fashion films became the biggest thing in Hollywood

Timothee Chalamet and Scarlett Johansson might be cashing in, but these luxury ads really are worth watching.

  • Tom Shone

Original URL: https://www.theage.com.au/topic/advertising-5u3