Not So Hospitable and On the Cusp

In 2022, Jamie Bucirde started an Instagram account that would plant the seed for a nationwide reckoning in the hospitality industry. Not So Hospitable encouraged people to share experiences of assault and harassment in bars, restaurants and clubs across Adelaide.

When the account received more than 300 testimonies in a month, it sparked a national conversation and highlighted a systemic issue that had largely been ignored. Bucirde knew that if she wanted action, education and legislative change were key.

This year she turned her findings into an academic report with The University of Melbourne, which contributed to South Australia announcing plans to make bystander intervention education part of compulsory Responsible Service of Alcohol training. Bucirde is now pushing to have this rolled out by governments across Australia.

She’s also behind On the Cusp, which delivers workshops on sexual violence awareness to hospitality businesses nationwide, including several Victorian venues.