Oodie seller Davie Clothing fined $101,280 for failing to include fire hazard warnings on six kids beach Oodies

The company behind the hugely popular Oodie – founded by an Adelaide multi-millionaire – has been fined after breaching safety standards on six kids’ designs.

The company behind one of Australia’s most popular clothing brands, the Oodie, has been fined for failing to include fire hazard warning labels on multiple Oodies.

Davie Clothing – founded by Adelaide multi-millionaire Davie Fogarty – allegedly failed to include high fire danger warning labels to six different styles of the Kids Beach Oodie, required by the Consumer Goods Safety Standard 2017.

The ACCC said the company has paid a fine of $101,280 and had initiated a voluntary recall of the six different beach Oodies – the avocado, fruit faces, happy flowers, blue tie dye, charcoal and stripe designs.

ACCC Deputy Chair Catriona Lowe said the company’s inability to meet the standards was “unacceptable”.

“Fire hazard warning labels are crucial to alert consumers to the high fire danger of products and to help keep children safe,” Ms Lowe said.

“Children can suffer serious burns if their clothing catches fire and we urge consumers to remain especially vigilant when kids are more likely to be near artificial heating or open flames.

The Oodie was founded by Adelaide man Mr Fogarty, who is now a judge on the reality TV show Shark Tank and reportedly worth more than $500m.

Oodie owner Davie Fogarty. Picture: Sarah Reed

“This serves as an important reminder to suppliers of kids clothing to ensure all their relevant products meet safety standards, particularly regarding the use of fire danger warning labels.

The avocado styled Oodie was one of the products recalled by the company. Picture ACCC

“Failure to take the necessary steps to comply can result in consumers being unaware of high fire danger risk, which is unacceptable. This is particularly concerning where children’s clothing is concerned.”

On Tuesday, an ACCC spokesman said an investigation into the Australian Consumer Law contraventions began following a consumer complaint.

It’s alleged Davie Clothing supplied six designs of the Oodie without the fire label fixed to the garment or displayed on its website.

Between September 29, 2022, and July 14, 2023, it’s alleged Davie Clothing supplied 2460 units of the Kids Beach Oodie to consumers via their website.

The ACCC said the company had complied with the investigation, committed to publishing a corrective notice on its website, and establishing and maintaining a compliance program.

Originally published as Oodie seller Davie Clothing fined $101,280 for failing to include fire hazard warnings on six kids beach Oodies