Tourism NT wins Campaign of the Year at AMI Marketing Awards

A PROMOTIONAL push to change “negative perceptions” of the NT, which included filming a feature film, has been recognised as Campaign of the Year

SUCCESSFULLY turning around the Territory’s image has won Tourism NT a prized ‘Campaign of the Year’ award.

The Australian Marketing Institute’s 39th Awards for Marketing Excellence also crowned the campaign as the winner of the ‘content marketing’ category.

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Tourism NT’s Tony Quarmby was recognised as chief marketing officer of the year.

Mr Quarmby said the campaign was centred around the release of the film Top End Wedding, which became the second largest Australian film of 2019 by box office.

“The campaign had layers of activities that took years to create and included nearly twenty different partners from film production through to campaign media and tourism operators,” he said.

Tourism NT was recognised for its campaign to change perceptions of the Territory. Picture: AMI. `

“The overall marketing activity helped grow the interstate holiday visitation to the Top End by 5.6 per cent during the campaign period and by 24 per cent over the 12 months year-ending December 2019.”

Mr Quarmby said he was “thrilled” the campaign had received such recognition.

Territorian Dr Rajeev Sharma was also awarded a life membership at the AMI for his services to the world of marketing, having worked for 30 years at Charles Darwin University.

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AMI chairwoman Lynda Cavalera said this year’s awards aimed to recognise efforts of marketers during a tough 2020.

“The awards not only celebrate the important and impactful work we do as marketing professionals but provide an opportunity to connect re-energise and be inspired,” Ms Cavalera said.