The Territory shines in latest tourism push

THE Territory has featured prominently in Tourism Australia’s latest $7m campaign, which stars two beloved Aussie celebrities

THE Territory has featured prominently in Tourism Australia’s latest $7m campaign launched today that has enlisted two popular personalities Hamish Blake and his wife Zoe Foster Blake.

The latest iteration of Tourism Australia’s Holiday Here This Year campaign, first launched in January, aims to get Australians travelling across the country to provide a boost to tourism businesses and operators.

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Uluru is the first destination featured in the campaign. It’s high on Ms Foster Blake’s bucket list but she has also picked the NT’s Bitter Springs as a destination that she is attracted to. She says the Top End and its tropical warmth and turquoise waters are a lure. Sunrise host Samantha Armytage has also revealed she wants to visit the north of Australia.

Tourism Australia Managing Director Phillipa Harrison said that with domestic restrictions lifting and consumer confidence improving, now was the perfect time to inspire those Australians who are able to, to plan and book their next holiday.

Hamish Blake and Zoë Foster Blake feature for Tourism Australia Campaign.

“Our Holiday Here This Year campaign is all about galvanizing Australians to support their fellow Australians by booking a holiday wherever they can around the country,” Ms Harrison said.

“With the peak summer travel period just around the corner, it is crucial that we continue to remind people of all the incredible destinations and tourism experiences that are right on their doorstep waiting to be explored.

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“This will be just the first of a series of initiatives that we will be implementing over the coming months to continue to drive as much domestic demand as possible, particularly to those regions and operators that are typically popular with international visitors.

“Our goal is to try and get Australians travelling differently by using the Holiday Here This Year campaign platform to urge them to start ticking off their holiday bucket list or heading interstate for a trip of a lifetime.”