New $3.1 million tourism campaign launched to encourage Australians to visit the Red Centre

A new $3.1 million tourism campaign is being rolled out to encourage and inspire more Australians to visit the Territory by offering savings of up to $1000 per person.

A NEW $3.1 million tourism campaign is being rolled out to encourage and inspire more Australians to visit the Red Centre by offering savings of up to $1000 per person.

The ‘Mates Rates’ campaign, a partnership between Tourism Central Australia and NT Now by Holidays of Australia, will feature packages across Alice Springs and the Lasseter Region, home to the World Heritage listed Uluṟu-Kata Tjuṯa National Park and Watarrka National Park (Kings Canyon).

The campaign will offer consumers the opportunity to save up to $1,000 per person off select Red Centre bookings made until 30 September 2021 for travel now until 30 April 2022.

Packages include ‘Adventure in the Outback’, ‘Red Centre Self Drive Alice Springs, Uluru Kings Canyon’, ‘4WD Uluru Red Centre Desert Dreaming Safari’ plus others and are commissionable to travel agents.

Ormiston Gorge

Tourism Central Australia CEO Danial Rochford said the campaign would “provide a much-needed boost to tourism operators in and around Kings Canyon, Alice Springs and Uluru”.

“This is the perfect opportunity for Australians to escape to the quintessential outback destination.”

MORE RED CENTRE TOURISM NEWS

Central Australian tourism operators report losing millions in recent bookings

Glen Helen Lodge set to re-open in August, with multimillion transformation in years to come

Spectacular new walking, cycling trail opens in Central Australia

The campaign is backed by Covid recovery funding from both the Federal and Territory Governments.

Holidays of Australia Managing Director, Ben Mead, said the Red Centre was the “ideal holiday for Australians looking for the perfect holiday destination at rates only a mate could offer you”.

“Now more than ever Australians need to get out and explore the very best of their own back yards and the big wide open spaces, natural beauty and unhurried pace of the Red Centre,” he said.

“It’s great to be involved with Tourism Central Australia and its members on the ‘Mates Rates to the Red Centre’ promotion during the upcoming summer period.”

Visit www.discovercentralaustralia.com/mates-rates or call 1800 645 199 for bookings and inquiries.

Follow @jasmineaburke