Tourism toolkit to boost Gulf Savannah resilience
A toolkit to help tourism operators develop new experiences and encourage visitors to The Gulf Savannah beyond the peak season will be launched next week to help boost the region’s resilience after natural disasters.
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A toolkit to help tourism operators develop new experiences and encourage visitors to The Gulf Savannah beyond the peak season will be launched next week following devastation from Ex-Tropical Cyclone Jasper.
Gulf Savannah Development chief executive Neil O’Brien and Tourism Tropical North Queensland chief executive Mark Olsen will tour The Gulf Savannah next week to meet with the region’s councils and operators to discuss tourism.
“This toolkit will help operators in The Gulf Savannah region to plan for the impacts of natural disasters and to encourage visitation beyond the traditional April to October period,” Mr O’Brien said.
“There is an abundance of water and wildlife during the warmer months in North West Queensland’s Gulf Savannah when the landscape turns green and waterholes team with wildlife offering a unique visitor experience.”
Mr Olsen said the toolkit would assist with the long-term sustainability of tourism in The Gulf Savannah region.
“We have engaged with operators and regional partners to brainstorm new ways of working together and explored how to build resilience,” he said.
“Planning for seasonal visitation, developing new products and experiences, and growing regional partnerships will strengthen the region’s attractiveness and encourage visitors to come at a time they may not have previously considered.”
Queensland Tourism Minister Michael Healy said The Gulf Savannah had plenty of tourist attractions, an amazing history and great camping.
“It’s a barra bonanza up in The Gulf and that time of the year when mad-keen fishers make the pilgrimage from across the nation to catch the prized fighting fish,” he said.
“Queensland’s Gulf Savannah region has been hit hard by flooding this year and a priority for the Miles Labor government is to support the tourism industry in areas that have been impacted by disaster.
“With tourism driving about $34 billion into our state economy last year, it’s vital we give operators the tools they need to lure more visitors, more often.”
“Our message is The Gulf Savannah region is ready for business, and with the wet season almost over and roads open it is a wonderful time to visit.”
The toolkit is available to download from the Tourism Tropical North Queensland website under destination publications: https://tourism.tropicalnorthqueensland.org.au/destination-brochures-publications/
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Originally published as Tourism toolkit to boost Gulf Savannah resilience
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