Wild new running trend taking over Australia

Run clubs were probably the biggest fitness trend of 2024, so much so that hopeful singles were joining these active groups in a bid to find love.

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Run clubs were probably the biggest fitness trend of 2024, so much so that hopeful singles were joining these active groups in a bid to find love.

Running, and the social aspects of a club, were so appealing that Coogee Run Club’s membership exploded to 2500 people in just two years.

But now, it’s gone a step further with Contiki announcing it will now be including Run Club holidays as part of its offerings.

Toni Ambler, Contiki’s managing director in Oceania, told news.com.au: “Running and travel are a perfect match – both are all about exploration, community and pushing your limits.

“With 30 per cent of travellers looking for an ‘active’ trip and run clubs blowing up worldwide, launching Contiki Run Club trips was a no-brainer. We’re bringing together people who love to move, see the world, and grab a post-run coffee in a new city. It’s running but make it an adventure.”

Contiki is offering two Run Club itineraries in 2025. One is European Highlights, which kicks off in August and is a 14-day trip. There is also the European Whirl, which is a 19-day trip.

Contiki has announced Run Club holidays. Picture: Instagram/@unfitrunning/Contiki

The trips will combine the usual aspects of Contiki — expert guides and visiting hot spots — plus runs across routes that see iconic landmarks such as the Eiffel Tower.

“Travel isn’t one-size-fits-all anymore – young people want options. One day it’s hiking in Patagonia, the next it’s sunrise yoga in Bali or island-hopping in Greece,” Ms Ambler said. “What ties it all together is epic experiences and like-minded people.

“Our latest Voice of a Generation data backs it up, with 83 per cent of the 18-35-year-old Aussies surveyed saying they would consider booking a sober travel experience, and 94 per cent say sustainability is a must when they travel. The way we explore is evolving, and Contiki is here for it.”

The goal with Run Club holidays is “connection through movement and adventure”.

“Run clubs are more than just running; they’re about community, just like Contiki. We wanted to take that energy global, bringing together young travellers to explore amazing cities, chase sunrises, and make lifelong mates along the way,” she said.

“Plus, we know keeping up with health and fitness goals while travelling can be tricky. With Contiki Run Club, you can smash out a morning run through Rome, then reward yourself with your favourite Italian gelato, because balance is everything.”

The idea has prompted a huge reaction online.

“Sounds awesome, had a look at one of the proposed Europe trips — some of us ‘oldies’ are way over Contiki age limits though,” one said.

Another said: “All signed up.”

“Let’s go,” another said.

The holidays take place in Europe. Picture: Instagram/@unfitrunning/Contiki

One commented: “Stock’s gone up.”

“Love this” and “great idea” were also words of excitement about the trip.

Cory Wittleton is the founder of Unfit Running, and has partnered with Contiki to promote their new offering.

“Run clubs have taken off because they’re more than just exercise — they’re about community, accountability, and shared experiences. Unlike solo workouts or competitive race environments, run clubs welcome all levels and make running feel less like a task and more like a social lifestyle choice,” Mr Wittleton told news.com.au.

“In a time where people spend so much of their lives online, there’s a growing desire for real-life interactions. Run clubs provide a way to connect with others in a relaxed, pressure-free setting. They help people stay consistent, push themselves, and build friendships — all while improving their fitness.”

The tours kick off later this year. Picture: Supplied

He said it’s been interesting to see people shift from dating apps to seeing people meet in real life.

“In fact, we’ve noticed some run clubs popping up that are specifically designed for this, which is great for those looking to step away from online dating,” he said.

However, he said running should always come first when it comes to run clubs. But, that doesn’t mean there isn’t a market for the social aspect.

“Running has evolved beyond just training for races — it’s a lifestyle. People are now looking for experiences that combine movement, travel, and community in ways that feel fresh and exciting,” he said.

“Run club holidays tap into that by offering curated trips where runners can explore new places, meet like-minded people, and challenge themselves in unique environments.

“The success of fitness and wellness retreats proves there’s demand for travel that isn’t just about relaxation but also about experiencing something active and fulfilling. Running through incredible landscapes, exploring local culture, and finishing the day with great food and good company? That’s something people are definitely willing to invest in.”

Originally published as Wild new running trend taking over Australia