Wild new running trend taking over Australia

Run clubs were probably the biggest fitness trend of 2024, so much so that hopeful singles were joining these active groups in a bid to find love.

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Run clubs were probably the biggest fitness trend of 2024, so much so that hopeful singles were joining these active groups in a bid to find love.

Running, and the social aspects of a club, were so appealing that Coogee Run Club’s membership exploded to 2500 people in just two years.

But now, it’s gone a step further with Contiki announcing it will now be including Run Club holidays as part of its offerings.

Toni Ambler, Contiki’s managing director in Oceania, toldn news.com.au: “We found that 30 per cent of travellers are looking for an active trip for their next holiday, and with run clubs trending globally, we wanted to create bespoke tours connecting fellow travellers who share a passion for both running and adventure.”

Contiki is offering two Run Club itineraries in 2025. One is European Highlights, which kicks off on August 25 and is a 14-day trip. There is also the European Whirl, which is a 19-day trip from September 7.

Contiki has announced Run Club holidays. Picture: Instagram/@unfitrunning/Contiki

The trips will combine the usual aspects of Contiki — expert guides and visiting hot spots — plus runs across routes that see iconic landmarks such as the Eiffel Tower.

“Young people are looking for more diverse experiences when travelling, from wildlife and hiking tours, sunrise yoga, Christmas tours, and even island-hopping tours,” Ms Ambler said.

“What brings them together throughout these experiences is connecting like-minded people through travel.

“We recently launched Voice of a Generation data, looking at Gen Z trends, and found that 83 per cent of Aussies would consider booking a sober travel experience, and 94 per cent agree that it’s important to prioritise sustainability while travelling.”

The idea has prompted a huge reaction online.

“Sounds awesome, had a look at one of the proposed Europe trips- some of us ‘oldies’ are way over Contiki age limits though,” one said.

Another said: “All signed up.”

“Let’s go,” another said.

The holidays take place in Europe. Picture: Instagram/@unfitrunning/Contiki

One commented: “Stock’s gone up.”

“Love this” and “great idea” were also words of excitement about the trip.

Cory Wittleton is the founder of Unfit Running, and has partnered with Contiki to promote their new offering.

“Run clubs have taken off because they’re more than just exercise — they’re about community, accountability, and shared experiences. Unlike solo workouts or competitive race environments, run clubs welcome all levels and make running feel less like a task and more like a social lifestyle choice,” Mr Wittleton told news.com.au.

“In a time where people spend so much of their lives online, there’s a growing desire for real-life interactions. Run clubs provide a way to connect with others in a relaxed, pressure-free setting. They help people stay consistent, push themselves, and build friendships — all while improving their fitness.”

The tours kick off later this year. Picture: Supplied

He said it’s been interesting to see people shift from dating apps to seeing people meet in real life.

“In fact, we’ve noticed some run clubs popping up that are specifically designed for this, which is great for those looking to step away from online dating,” he said.

However, he said running should always come first when it comes to run clubs. But, that doesn’t mean there isn’t a market for the social aspect.

“Running has evolved beyond just training for races — it’s a lifestyle. People are now looking for experiences that combine movement, travel, and community in ways that feel fresh and exciting,” he said.

“Run club holidays tap into that by offering curated trips where runners can explore new places, meet like-minded people, and challenge themselves in unique environments.

“The success of fitness and wellness retreats proves there’s demand for travel that isn’t just about relaxation but also about experiencing something active and fulfilling. Running through incredible landscapes, exploring local culture, and finishing the day with great food and good company? That’s something people are definitely willing to invest in.”