Kmart fans lose their minds over 'best' kitchen launch ever

"Why Kmart? Why do you so easily convince me to buy things?" one asked.

Kmart fans are losing it over their latest kitchen gadget, which apparently makes it cheaper, faster, and easier to make 'wood-fired' pizza from the comfort of your own home. 

Taking to TikTok, the budget retailer showed off its new Pizza Maker, $69, which comes with a 31cm ceramic stone that can be used for cooking frozen of fresh pizza. 

Their clip, titled 'Fakeaway Pizza', has now amassed over 380,000 views, and so the product is already flying off shelves. 

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Image: Kmart / Tikok

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"Wood-fired perfection"

"Pizza is kind of expensive these days," they captioned the clip. "So the math is mathing."

"This is your sign to get the new Kmart pizza oven to add this to your cooking rotation. 🍕

"The dials on this make it possible to cook it on a lower heat for longer to get that wood-fired perfection."

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In the clip, the woman is demonstrating how to use the device, first coating a pre-prepared base with tomato sauce and then sprinkling on the desired toppings.

She then places it in the pizza maker, closes the lid and then reveals the delicious-looking pizza, complete with that much-anticipated gooey cheese pull.

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"Must have"

The portable oven comes in a vibrant red colour and includes a temperature control dial that can reach up to 300 degrees Celsius. 

It also includes a 15-minute timer and a transparent window at the top for easy monitoring of the pizza as it cooks.

"Add to cart," one shopper said minutes after the video was posted.

Someone else called it a "must have" while a third said it was a "game changer" as they didn't have an oven in their house.

"Oh woooww! I want one!" a fourth admitted.

"Why Kmart? Why do you so easily convince me to buy things?" one other fan joked.

However, others were sceptical that it could create anything remotely similar to a wood-fired flavour.

"Sorry, you can't get 'wood-fired perfection' without actual... um... fire," one person claimed.

"Long and slow does not go with pizza. It's meant to be fast and hot," pointed out another home cook.

Others weren't convinced that homemade pizza was even cheaper than store-bought, frozen or takeaway pizza.

"Nope, I have a Dominos in my street," one pizza-lover wrote.

"If you are telling me that making a pizza from scratch is cheap, then you are very wrong," another concluded. 

Originally published as Kmart fans lose their minds over 'best' kitchen launch ever