Aussie chocolate maker confirms major change
One of Australia’s top chocolate makers has made a subtle change to its most iconic offering, but not everyone is a fan of the makeover.
A subtle change has been made to one of the staple products from specialty chocolate shop Haigh’s.
The beloved chocolatier was founded in South Australia in 1915 and boasts more than 22 stores across Adelaide, Sydney, Melbourne and Canberra.
Over the past 110 years, the company’s extensive range has included a number of iconic offerings, including its pastilles, which have always been circular like a chocolate button.
However recently fans of the luxury chocolate brand – that once released an advent calendar worth almost $1200 – noticed a cheeky change to the pastilles.
No longer a button, it is now an oval shape and has increased in size.
A spokesperson for the chocolate company explained that it all came down to the opening of a new complex in September.
“With the opening of our new Salisbury South Complex in September, we’ve taken the opportunity to refresh the production of some of our moulded chocolates,” the spoksperson told news.com.au.
“The recipes, ingredients, expert craftsmanship and care that goes into producing our chocolates remains the same.
“This change includes our range of Pastilles, which will all change from a round to ellipse shape, starting with the classic milk and dark chocolate flavours, followed by the remaining flavours in the coming months.
“With this change, the weight of each individual Pastille will increase slightly from 3.2g to 4.7g. Haigh’s range of Pastilles will still be available at current prices in 150g and 440g bags and in gift boxes or tins as part of special ranges.
“The refresh in our moulded chocolates will also see a slightly updated Haigh’s logo on our Frogs, our Midi Frogs growing from 125g to 180g, and a slightly different design for our 50g bars and our blocks and tablets.”
The pastilles weren’t the only chocolates to be given a refresh. The frogs and chocolate blocks have also been altered.
Not everyone was thrilled with the subtle change.
“I’m not keen on the new shape for the pastilles. They are larger than the older version and feel a little clumsy in the mouth,” one social media user commented.
Another added: “Sorry like the old frog best! Hardly looks like a frog.”
“All I’m saying is if you take my peppermint frogs away, I’m going to riot. You can’t leave me, ever,” another commented.
One commented: “Noooo! You changed the frogs!”
But others raved about the new shape.
“Ooh the oval pastilles are so chic,” one commented.
One said: “Still tastes amazing to us.”
Originally published as Aussie chocolate maker confirms major change
