Nadia Bartel expands Henne brand with new swimwear collection
The Melbourne influencer has expanded her fashion label with a range you can wear swimming – including this figure-hugging onesie.
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Nadia Bartel has revealed she’s launching her own swimwear collection as her fashion label expands due to its “incredible” success.
The mum-of-two launched Henne in the 2020 and it has blossomed into a fashion e-tailer Australian women rave about thanks to its carefully curated selection of “interchangeable wardrobe staples”.
While the brand is best-known for its stylish loungewear and everyday essentials, it’s now introducing swimwear after Nadia was inspired by her own bikini habit to create a line.
“I love wearing my swimwear as more of a fashion item, such as a top paired back with my Henne classics, so we thought it would be great to create a few swimwear pieces that represent the Henne girl,” the Melbourne-based influencer told news.com.au.
She continued: “She can wear it at the beach, being active with the kids or thrown under her favourite shirt and paired with lightweight cargo pants.
“The swimwear items can even be worn to a pilates class because they’ve been designed to be worn for both leisure and activity. I love creating pieces that can be tailored to fit any occasion and suit our busy lives.”
The new swimwear pieces are due to hit shelves December 7, with a new multi-functional lounge collections dropping first that has sent shoppers into a spin – including a figure-hugging bodysuit, which retails for $169.
“This ‘Rove’ collection is one of my favourite collections as it pays homage to the explorer,” the 37-year-old said.
“Each piece in the collection is lightweight enough to travel, explore, swim or lounge in.”
Nadia explained a sexy cut-out bodysuit, called the San Giorgio One Piece, was one of her “favourite” pieces as it can “be worn as swimwear, or easily paired back” with a pair of pants or a skirt.
“The pieces present a minimalistic perspective on swimwear,” she explained. “And the San Giorgio One Piece looks incredible on all body shapes.”
It marks a key shift in the brand’s success, with Nadia stating it was “incredible” to see Henne succeed.
“There is a lot of work that goes on behind the scenes and I feel we are still very much on the journey, but it’s so nice to have little bites of success along the way,” she said.
“I love it when people reach out to me via Instagram or down the street and tell me how confident and happy they feel when they wear the pieces.”
Nadia, who shares two boys with her former AFL star ex Jimmy Bartel, revealed her proudest business moment to date was opening the brand’s first boutique in Melbourne’s swanky suburb, Prahran.
“It was definitely a highlight for us. The store unfurls as a series of elevated, experiential and inviting spaces to discover,” she said.
“We have loved giving our customers the opportunity to physically try and feel our Henne pieces in person.”
However, managing a growing business while being a mum and full-time influencer doesn’t come without its challenges.
“It’s very much a juggle, but I try to balance it as much as possible as my boys are still young, so I want to be with them as much as I can,” she said.
“I am lucky that I can bring them to work with me, and they love hanging with the Henne team.
“I feel proud that they get to come to our store or the office so they can get a feel for what I do and they feel a part of it.
“I grew up going to my dad’s family business, and I loved watching him at work, so I hope my boys feel the same.”
The former WAG turned entrepreneur finished by revealing she’s hoping to launch Henne internationally next year, describing the future as “exciting”.
Since its launch, Australian shoppers have praised Henne in droves online, with many sharing pictures and leaving reviews of the items on Instagram.
“Henne is my favourite brand,” one delighted shopper wrote recently.
“I’m obsessed with my new Henne top,” another added.
Originally published as Nadia Bartel expands Henne brand with new swimwear collection
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