New data from Australia Post shows we are ordering more health and wellness products than ever before
Aussies have been cashing in on a range of items as they put their health and lifestyle first according to Australia Post.
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New data from Australia Post has revealed they delivered an astonishing 2,800 parcels every minute in November and December with lifestyle products the most popular purchase.
Health and Wellness was the top category purchases fell into growing 20.5 per cent on the year before.
Athleisure came in a close second, growing 15.8 per cent and tools and gardening grew by a healthy 14.6 per cent.
Posties were run off their feet after a new record was set with almost 103 million parcels delivered to Australian households across the final two months of last year.
The number of parcels is up 3.1 per cent on the year prior according to Australia Post Executive General Manager of Parcel, Post, and eCommerce Services Gary Starr.
“As you’d expect, there’s a wide variety of categories people shop for during key sales events,” Mr Starr said.
“Over the past few months, the Health and Wellness sector has led the way, with Aussies showing strong demand for vitamins, protein powders, and other dietary supplements.
“Tools, gardening products, and athleisure have also seen significant year-on-year growth in online purchases.”
Surprisingly, the Queensland towns of Mackay and Toowoomba and Victoria’s Point Cook were the most popular places for online purchases – including a high number in the health and wellbeing category.
Overall, 7.6 million households made an online purchase in November or December – which is up 2.4 per cent on the year before.
The states were online shopping purchases surged the most were Northern Territory which was up 12.4 per cent, Tasmania where they saw a 11.4 increase and South Australia where sales grew 8.9 per cent.
Black Friday and Cyber Monday sales are booming in Australia with the number of parcels up 7.8 per cent.
The busiest day for posties was December 9 when more than three million parcels were delivered.
Despite our obsession with supplements and vitamins to get fit and feel healthy, scientists say getting your health back on track remains all about that tried and tested route - what you eat rather than any quick fix.
New research from CSIRO, Australia’s national science agency, showed Australians willing to allow an AI tool to customise their weight loss strategy were likely to achieve success.
An analysis of over 22,000 members of the CSIRO Total Wellbeing Diet revealed that while most participants set ambitious weight loss goals of around 20kg for themselves at the start of the program, only three per cent were able to achieve them within 12 weeks.
However, members who achieved a personalised weight loss goal, generated by an AI tool within the program, experienced the greatest success.
These customised goals facilitated early weight loss and also led to better longer-term outcomes, with 47 per cent of members reaching their personalised goals by losing between seven and 11kg in 12 weeks.
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Originally published as New data from Australia Post shows we are ordering more health and wellness products than ever before
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