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Silly Solly’s to open largest store in Oxley in August featuring a huge frozen food section

Revived discount retailer Silly Solly’s will open a store across Australia every 10 days over the next few months including its largest - a Brisbane super store with grocery and frozen section.

Silly Solly's is planning mega expansions across Australia. Picture: Evan Morgan
Silly Solly's is planning mega expansions across Australia. Picture: Evan Morgan

The resurgence of discount chain Silly Solly’s continues with the nothing over $5 retailer preparing to open its largest super store in Brisbane’s western corridor complete with a “huge” frozen and grocery section.

The company, which has its headquarters in Rockhampton, is set to open its 48th store in the old Amart site on Ipswich Rd in Oxley at the start of August.

Solly Stanton says that at 2000 sqm plus it will be the discount chain’s largest store yet.

“We’re going to have a huge frozen and grocery section there to start with and that’s our focus helping people with the cost of living,” he says.

Silly Solly's largest super store which will open in Oxley in August will have a “huge frozen and grocery section.
Silly Solly's largest super store which will open in Oxley in August will have a “huge frozen and grocery section.

Back in 2018 Stantonrevived the brand having founded the original business before it was sold in 2000 to the New Zealand-based company The Warehouse.

Stanton tells Citybeat they’ll continue to “make shopping great again” and they now have stores in every mainland state.

Silly Solly's offers a range of frozen meals for less than $5. Picture: Supplied.
Silly Solly's offers a range of frozen meals for less than $5. Picture: Supplied.

“We’ve always been the underdog. Everyone talks about Coles and Woolies and Aldi but we’re still there,” he says.

Stanton says they lost two stores because of the northern Queensland floods in Ayr and Ingham but they plan to roll out eight new outlets around Australia including at Oxley and another in Kippa-Ring, north of Brisbane, between August and October.

“We’ll probably be opening a store every 10 days around Australia over that time and they’ll be fairly large in size,” he says.

Carrot gold

The Moffatt family has been growing carrots at Tarome on the Scenic Rim for 101 years and over that time they’ve thought up many wondrous and adventurous uses of the humble carota sativae.

While the fifth generation of the family’s Moffatt Fresh Produce also grows onions, pumpkins and celery, they celebrated their legacy – and honoured their roots – by serving up their famous carrot ice cream at the recent HORT Connections gala dinner at the Brisbane Convention and Exhibition Centre.

HORT Connections has grown to a 4200-delegate event and welcomes almost three times the number of growers than it did at the time of conception.

Moffatt Fresh Produce managing director Steve Moffatt.
Moffatt Fresh Produce managing director Steve Moffatt.

The carrot ice cream serving is a rare event but managing director of Moffatt Fresh Produce Steve Moffatt says fans can still get a taste.

Next up for the ice cream team, in collaboration with LICK, is the Winter Harvest Festival on June 28 – the finale event at Kalbar of the Scenic Rim Eat Local Month.

Moffatt’s not getting `carrot away’ when he says the special ice cream is a way the family can pay homage to its past.

“The ice cream is just one small way we celebrate our roots and share a piece of our story with festival-goers.” says Moffatt, who along with brothers John and Mitchell head up the business.

For the record carrots originated 5000 years ago in Afghanistan and Iran.

The Scenic Rim claims the title of Australia’s Carrot Capital, with local farmers growing a whopping 600 million carrots every year. Which they tell me is enough to circle the globe 2.5 times.

Moffatt Fresh Produce managing director Steve Moffatt at a carrot crop[ at Tarome in Queensland's Scenic Rim region.
Moffatt Fresh Produce managing director Steve Moffatt at a carrot crop[ at Tarome in Queensland's Scenic Rim region.

Revved up

It’s all about family at Springfield which is why the crew are happy that family-owned

Llewellyn Motors is set to turn the first sod on a new development on the master planned city’s Vicinity Automall.

Rohrig have been awarded a building contract to design and construct the exclusive Toyota dealership and a second multi-branded dealership featuring Subaru, GMSV and GWM, for a total build price of $24.5m.

The dealerships off Augusta Parkway is scheduled to open in the second half of 2026.

Llewellyn Motors has been around for more than 30 years and they have a long-term dealership in Booval. Their new dealerships will employ 50 additional staff.

Springfield City Group deputy chairman Bob Sharpless says the Augustine Heights site was a

prime location for an automotive precinct, which started with Keema Automotive Group

establishing its Hyundai dealership in the area.

“They’re well-known in the local area with a strong history and they are a family business with a very good reputation among their customers,” he says.

An artist's impression of Llewellyn Motors dealerships Springfield City’s Vicinity Automall off Augusta Parkway,
An artist's impression of Llewellyn Motors dealerships Springfield City’s Vicinity Automall off Augusta Parkway,

Originally published as Silly Solly’s to open largest store in Oxley in August featuring a huge frozen food section

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Original URL: https://www.ntnews.com.au/business/moffatt-fresh-produce-will-be-offering-its-famous-carrot-ice-cream-at-winter-harvest-festival/news-story/7431e59f54e3bfa0035768430cf88bce