Anvers has launched a wine in collaboration with dance music phenomenon Tomorrowland
Adelaide Hills winery Anvers has struck a deal with a difference, teaming up with one of the world’s largest music festivals to launch three new flagship wines.
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Adelaide Hills winery Anvers has struck a deal with a difference, teaming up with one of the largest dance music festival organisers on the planet - Tomorrowland - to launch three new signature wines.
The Acta Non Verba range is now available at Tomorrowland events, which attract hundreds of thousands of patrons in its home country of Belgium and overseas.
Tomorrowland was first held in Belgium in 2005, after being conceived by brothers Manu and Michiel Beers, and has developed into one of the world’s best known dance music festival brands.
There are now events held across the globe including in Brazil, Colombia and Dubai.
Anvers owner and managing director Wayne Keoghan said he and his wife had personal links to Belgium, and both companies had a commitment to quality and excellence.
“I met my wife in Belgium and ‘Anvers’ is a nod to Myriam’s home of Antwerp and since establishing our vineyard in 1998, we have had a growing legion of fans of our wines across Australia, Europe, Canada and Japan,” Mr Keoghan said.
“So, when we were introduced to the amazing Belgian team at Tomorrowland and started talking about a cross pollination of our wines at their events, it all just clicked.
“And I believe the translation of Acta Non Verba - ‘One act holds a million words’ - perfectly describes how both Tomorrowland and Anvers Wines approach life and business.’’
Only 3000 bottles of the limited edition 2001 shiraz have been bottled, with that release retailing at $98. The range also includes a chardonnay and a syrah rose.
“Everything we do is about quality and we’re delighted with these three exceptional wines,” says Wayne Keoghan.
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Originally published as Anvers has launched a wine in collaboration with dance music phenomenon Tomorrowland