Sir Richard Branson’s hilarious reaction to Vegemite goes viral

Sir Richard Branson has shared a clip biting into a Vegemite toast – and his reaction is absolutely hilarious.

Any foreigner who tries Vegemite for the first time, almost always reacts the same way — and Sir Richard Branson is no different.

The British billionaire, who was recently in Australia to celebrate the launch of his cruise liner Virgin Voyages in the country, has shared a hilarious and now viral video eating a Vegemite toast.

“Well, I have been asked to announce this very special occasion,” he said stared at a plate of Vegemite toast he was holding.

Any foreigner who tries Vegemite for the first time, almost always reacts the same way — and Sir Richard Branson is no different.

“We have now managed to get Vegemite exclusively on Virgin Voyages Australia.”

Sir Richard then picked up a slice, took a bite and then profusely spat it out before even giving it a chance by chewing it.

He then proceeded to laugh hysterically.

The clip, which has been shared across all his social channels, has gone viral in 24 hours with thousands of people expressing their love and hate for the Aussie spread.

Even the official Vegemite Instagram count chimed in to obviously defend the beloved ingredient.

Any foreigner who tries Vegemite for the first time, almost always reacts the same way — and Sir Richard Branson is no different.

Any foreigner who tries Vegemite for the first time, almost always reacts the same way — and Sir Richard Branson is no different.

“It’s not that bad mate! Nothing but smooth sailing ahead,” they posted, alongside a laughing emoji.

“Vegemite is the best! Only us Aussies understand how good it is!!!” one woman added.

“LOL that’s way 2 funny,” said another about Sir Richard’s reaction.

One person questioned why he didn’t like it considering the butter to Vegemite ratio appeared to be spot on.

“Oh come on Richard it’s not that bad. You had the perfect amount as well,” they wrote.

Any foreigner who tries Vegemite for the first time, almost always reacts the same way — and Sir Richard Branson is no different.

Aussie singer Natalie Imbruglia, who was at the launch of his Virgin Voyages Resilient Lady cruise ship event in December, also added to the comments section with a surprise confession.

“I’ve never liked it either,” she admitted, adding several laughing emojis.

Others were quick to say Marmite, the UK equivalent was a lot better.

“Totally the right reaction … it has to be Marmite all the way!” a London-based nutritionist said.

“Marmite please,” another demanded.

Meanwhile, British chef Jamie Oliver left many fans shocked after revealing he had never tried a Tim Tam when he was in the country last year to celebrate his 10-year partnership with Royal Caribbean.

One person said he was “very brave” for tasting it.

“I’ve tasted [Vegemite] only once. Couldn’t swallow it,” they added.

“I also hate Vegemite – never tasted it, can’t stand the smell,” another admitted.

Meanwhile, British chef Jamie Oliver left many fans shocked after revealing he had never tried a Tim Tam when he was in the country last year to celebrate his 10-year partnership with Royal Caribbean.

During an interview with The Today Show on-board the Ovation of the Seas, Jamie was asked to pick his favourite between Vegemite toast or a Tim Tam and that’s when it was revealed he had no idea about the beloved Aussie biscuit.

“What’s that in English? What did you just say? he asked the presenter with a confused look on his face.

“Ah, Vegemite toast. What’s a Tim Tam? What is it, it sounds like some terrible rash,” he joked.

She told him it was a chocolate biscuit and of course had to get him one to try it after finding a tray on-board the ship.

“This is the moment of truth – this thing I have never had before,” he said as he grabbed a Tim Tam from the tray.

“Very, very nice … I will never forget this moment.”