‘Fills an important gap’: Virgin Australia’s loyalty program announces new partnership

Just days after Qantas announced a major shakeup to the Frequent Flyer program, rival airline Virgin Australia has a new change for members.

Australians can now earn Velocity Frequent Flyer points on their electricity and gas plans with AGL under a new partnership announced on Wednesday.

The Virgin Australia loyalty program has joined up with the Aussie energy company to launch the ‘AGL Velocity offer’.

New and moving residential AGL customers in Victoria, NSW, Queensland and South Australia (where AGL operates), can earn up to 35,000 Velocity Points over 12 months if they switch their gas and electricity to the AGL Velocity offer before June 30.

There are other offers with fewer points up for grabs for electricity only, gas only and existing customers.

The points earned can be used to redeem flights or other products at myer.com.au, the Velocity Reward Store or with Luxury Escapes.

Virgin Australia’s loyalty program has teamed up with energy company AGL. Picture: NCA NewsWire / Nicholas Eagar

“We know that value continues to be important for Australians amid the high cost of living, and this partnership opens up more possibilities for our members to stretch their dollar further using Velocity Points to redeem on flights, household goods and more,” Velocity Frequent Flyer chief executive Nick Rohrlach said upon making the announcement.

“The addition of AGL to our extensive partner portfolio fills an important gap for members as we continue to grow Velocity to be the best airline loyalty program in the country.”

AGL chief customer officer Jo Egan added: “The next phase of our partnership will explore sustainability initiatives, and we are pleased to work with Velocity to identify opportunities to help our customers decarbonise the way they live, move and work.”

The new ‘AGL Velocity offer’ gives points in exchange for switching to a new AGL plan. Picture: NCA NewsWire /Brendan Beckett

Qantas’ rival loyalty program has a partnership with energy provider Red Energy, where customers on a ‘Qantas Red plan’ can earn 2 points for every $1 spent on their energy bills.

The AGL Velocity offer:

● New and moving customers in VIC, NSW, QLD & SA (where AGL operates) can sign up to electricity and gas with AGL on the offer and receive 30,000 Velocity Points and 5000 Velocity Points after 12 months

● New and moving customers in VIC, NSW, QLD & SA (where AGL operates) can sign up to electricity only with AGL on the offer and receive 20,000 Velocity Points and 2500 Velocity Points after 12 months

● New and moving customers in VIC, NSW, QLD, SA & WA (where AGL operates) can sign up to gas only with AGL on the offer and receive 10,000 Velocity Points and 2500 Velocity Points after 12 months

● Existing AGL customers in VIC, NSW, QLD, SA & WA (where AGL operates) can switch to the offer for electricity and/or gas and receive 3000 Velocity Points per gas and electricity product

More details about the partnership and offer can be found on the AGL and Velocity Frequent Flyer websites.