Qantas replace iconic in-flight safety video for new journey around the world
For the first time in four years, Qantas has dumped a familiar part of its in-flight offering for a new ‘destination-driven’ alternative.
Qantas has dumped its iconic safety video that featured the roaring ‘60s, lavish lounges and flowing mullets for a revised ‘destination-driven’ offering across its domestic and international network.
To mark the airline’s 100th birthday in 2020, Qantas introduced an elaborate eight-minute 20-second video showcasing how much flying had changed over its 100 years of operation – all while informing passengers on safety measures while in the air.
Now, four years after its launch, the airline has replaced the iconic historical briefing for a destination-driven video featuring idyllic locations including Litchfield National Park in Darwin, Milford Sound in New Zealand, Hollywood, Cabo San Lucas in Mexico, Rome and Paris.
“First and foremost, the video is about familiarising our customers with safety procedures and we try to make it as engaging as possible, in particular for regular flyers who might otherwise tune out,” Qantas chief customer officer Catriona Larritt said of the new safety briefing.
“We are proud to feature our own well-travelled team members and customers, to not only deliver the safety message but also promote travel and tourism by inspiring people to explore destinations they may not have experienced throughout Australia and beyond.”
The video features a number of Qantas employees – pilots, cabin and ground crew – as well as several Frequent Flyer members and will be rolled out on board flights from this week.
The announcement of the new video comes less than 24 hours after one of the airline’s executives announced his sudden resignation.
Group executive for corporate affairs Andrew McGinnes announced it was time for him to pursue other opportunities after 13 years with the airline.
His resignation follows the departure of Qantas Loyalty CEO Olivia Wirth, and the retirement of QantasLink CEO John Gissing and Domestic chief Andrew David – all of which have happened under new chief executive Vanessa Hudson.
“He leaves with our sincere thanks and best wishes,” Ms Hudson said, as reported by The Australian.