Why new cars are getting more expensive
Car makers are increasing prices across the board, making it harder for motorists to find cash for a new set of wheels.
Tesla has increased Australian prices for the second time in a month, joining mainstream car makers struggling to adapt to rising parts and supply costs.
The Tesla Model 3 started from $59,990 plus on-road costs in March 2021, a figure that has climbed to $63,900 plus on-roads today.
While that will annoy prospective customers, it’s nothing like the $US10,000 ($13,900) increase American customers were asked to pay for the Tesla Model Y.
Introduced in the US in 2020 for $US54,990, the Model Y now starts at $US64,990 ($90,000), suggesting its as-yet unannounced Australian price could be close to $100,000.
Elon Musk cited “recent inflation pressure in raw materials and logistics” as a challenge for the company this week.
Tesla isn’t alone in ramping up prices in Australia and beyond.
Renault turned heads in February by announcing sweeping price changes in Australia, including a $6100 increase for the otherwise unchanged Megane RS hot hatch now sold from about $65,000 drive-away.
Renault attributed the change to “significant material and shipping cost changes” in recent months.
The international semi-conductor shortage has made electronic parts harder to find – and more expensive – for the car industry.
Strong demand for new cars – attributed in part to a coronavirus-led desire to avoid public transport, and additional disposable income freed up by a lack of travel options – has contributed to long waiting lists and a lack of competitive pressure on car makers and dealers.
Extra safety equipment has also had a pronounced effect.
Toyota made headlines when its new-generation Yaris emerged for around 40 per cent more than the outgoing car, an increase due in part to a requirement to fit additional safety equipment such as airbags mounted between the driver and front passenger.
Advanced driver aids and high-tech additions such as a digital dashboard make the new Volkswagen Golf a much more expensive proposition than the previous version.
Some brands have largely kept a lid on price increases. Kia’s range-topping Sorento GT-Line is $1000 more expensive than this time last year, and Mazda’s MX-5 convertible is up by just $400.
Many luxury cars have increased in price.
Porsche’s entry-level 911 Carrera costs $5100 more today than it did in March 2021.
The new Mercedes C-Class costs $12,000 more than the outgoing model, partially due to the inclusion of extra features including a AMG-Line styling pack as standard.
But Mercedes also raised the price of its Gangster-chic G63 four-wheel-drive by $30,000 to match international demand for the model.