‘I’m a Mac’ guy has left Apple and is now promoting Android
THE actor from Apple’s ‘Hello, I’m a Mac and I’m a PC’ television commercial campaign has jumped ship and is now promoting the competition.
DURING 2006 to 2009 to Apple ran a campaign of TV commercials comparing Mac to PC.
Starring actor Justin Long and comedian John Hodgman, the commercials always started with the tagline “Hello, I’m a Mac and I’m a PC”.
Long represented the young and trendy Mac, while Hodgman was the outdated, daggier PC.
The ads were used a series of passive aggressive jokes point out how much more efficient the Mac performed when compared to its competition
While both memorable and funny, it appears Long doesn’t seem to have the same passion for Apple he once had, with the comedian now a spokesman for one of the tech giants biggest rivals in the smartphone world.
As part of its ongoing efforts to break into the western market, Chinese tech firm Huawei has now released two commercials starring Long.
While neither directly reference Long’s previous work with Apple, there were hints that alluded the ad campaign.
“I have a ton of experience in tech,” Long said in the 60-second commercial, which was released at CES.
The agency behind the new campaign is not afraid to admit Long’s history with the Cupertino tech giant was exactly why he was hired for the job.
“[The original concept]was a much more emboldened approach to call out the previous relationship with Apple,” a spokeswoman told Campaign.
However, both Long and Huawei suggested it would be more fitting to find a “nice middle ground where that idea is inferred as opposed to explicitly stated”.
Huawei surpassed Apple as the number phone seller in China in 2015, only to be overtaken by fellow Chinese manufacturer Oppo.
The latest campaign is part of Huawei’s push to surpass Apple globally within a few years
“We are going to take [Apple] step by step, innovation by innovation,” Huawei consumer head Richard Yu said during a product launch in November, according to Fortune.
Do you think the campaign will work? Continue the conversation in the comments below or with Matthew Dunn on Twitter and Facebook.