Qantas unveils new safety video, featuring Mindil Markets and Uluru
NORTHERN Territory icons including the Field of Light at Uluru and the Mindil Markets in Darwin have been featured in Qantas’s new safety video
NORTHERN Territory sights including the Field of Light at Uluru and the Mindil Markets in Darwin have been featured in Qantas’s new safety video.
Showcasing 15 sites across the country in a campaign that doubles as a tourism promotion, the company hoped for the video to be viewed more than 90 million times.
“The Mindil Markets is a very popular spot with tourists and locals alike and it shows the diversity and fun that is what the Top End is known for,” a Qantas spokesman said.
Other the locations used are Sydney Harbour, Queensland’s Moreton Island, the Mt Hotham ski fields in Victoria, Port Lincoln in South Australia and Kings Park in Perth.
The “stars” of the video include Sharon — a cleaner from the Cape Hillsborough Caravan Park in north Queensland, Melbourne fashion designer Daniel Avakian, a window washer on the Gold Coast and QantasLink crew member Carmel.
The airline worked with Tourism Australia, Tourism NT and other state organisations to produce the six minute film over 12 days.
“We’re confident it will strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home,” chief executive Alan Joyce said.
Travellers will get their first “in-flight” look at the video from February 1.
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